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the new bridal simone rocha

What’s in a wedding?

These days, marriage is a tradition so challenged, so stretched, analysed and reconsidered, that for many couples they want their nuptials to be as unique as themselves.

For brides, throwing off the yoke of bad meringue dresses in stifling shapes has never been more important. Turning to designers who understand silhouettes for many body shapes, sometimes in hues that help subvert bridal expectation, many modern, stylish brides are now taking charge.

In this series, 'The New Bridal', ELLE UK speaks to designers and couturiers bringing bridalwear into our unprecedented, unconventional era, and the brides who choose to wear them.

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