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American Whiskey Is Having A Moment – Here's Why According To Our Spirits Expert
Astonishingly smooth, enjoy this spirit neat, on the rocks, or in your favourite cocktail.

As part of ELLE’s Cocktail Hour series, we’re taking a look at what is currently influencing the liquid in our glass, and this week the spotlight is on Nashville, aka, Music City.
The birthplace of country music and cowgirl cool, Nashville has recently seen a surge in buzzy new openings, including a new outpost from Soho House, and the world’s longest bar (all 518-foot of it) opening just outside the city, in nearby Shelbyville. Country music fans will also know that fringing and tassels were also rampant on the SS23 catwalks, from Tom Ford’s western shirt (below) to Molly Goddard’s bright red and bubble gum pink cowboy boots.
So much more than honky tonks and hot chicken sandwiches, Tennessee is a vibe right now and it’s also having an impact on our drinking habits.
‘American whiskey sales have been on the rise in the UK for the last eight years,’ explains Dawn Davis, head buyer at The Whisky Exchange. ‘We have a love affair with all things Americana, from TV shows to food, so it's no surprise we also love their whiskies. Bourbon, especially, is more appealing to a broader audience than Scotch, as it doesn’t have the snobbery factor behind it, and it’s also sweeter and therefore more approachable.’
Davis adds: ‘There's also a growth in the number of women blenders and female run distilleries in the US, such as Uncle Nearest and Jeptha Creed, which is drawing in a female audience to the category that's fantastic to see.’
Entrepreneur turned distillery owner, Fawn Weaver is the impressive force behind Uncle Nearest, and one of the women putting American whiskey on the map for a new generation of drinkers.
Having discovered that Uncle Nearest — a former enslaved man — had taught Jack Daniels (yes, that Jack Daniels) everything he knew about Tennessee whiskey, Weaver felt she had a duty to share his story. She set about building a brand that would help communicate the legacy of the world's first known African-American master distiller to the wider world. Fawn contacted Nearest’s descendants and, despite having no previous distilling experience, went ahead and bought the Nearest Green Distillery.
She was then joined by Victoria Eady Butler, great-great-granddaughter of Uncle Nearest himself, and now the brand’s master blender and the first female African American master blender in history.
Inspired to learn more? Here at ELLE, we’re always keen to challenge the outdated white-male-whiskey-drinking narrative, so if you fancy dipping your toe into the world of American whiskey, here are our expert recommendations on what to drink, where to stay, what to wear and what to listen to.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk


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