The 10 Most Followed Models of 2019: From Chrissy Teigen To Cara Delevingne
Kendall Jenner and Gigi Hadid top the list...obviously
These days, a celebrity's success is only partially measured by traditional accolades. Whether it be an actor with their awards or a model with their fashion campaigns, in 2019 a robust social media following is a high scoring metric in model top trumps.
More followers on platforms like Facebook, Twitter and Instagram often spells success, and looking at this year's most followed models it seems this is true.
From Cara Delevingne to Miranda Kerr, these 10 women are the most followed models of 2019 and therefore bankable stars, many of whom have gone further than their model beginnings, adding designer, cook and actress to their titles.
Kendall Jenner
Instagram: 120m
Twitter: 28.5m
Facebook: 16m
The second-youngest of the Kardashian-Jenner clan, the 24 year-old went from reality TV child star, to model, designer, and now most-followed model of the year.
Unsurprisingly, the former Victoria's Secret star (who is the only of her siblings not to have had a child) was also the highest-earning model of 2018 and is believed to still hold the title this year.
Her work with Proactiv, Moon, Formawell Beauty, Valentino and Calvin Klein has added up to an estimated net worth of £23.07m according to Celebrity Net Worth.
Gigi Hadid
Instagram: 51m
Twitter: 9.12m
Facebook: 4.3m
The eldest Hadid child, Gigi, comes second on the list, with her own family (similarly to Jenner) having starred on a reality TV show.
Since then the 24 year-old has gone on to collaborate multiple times with American fashion house Tommy Hilfiger, become the face of Prada and supported UNICEF on multiple international trips.
Fans no-doubt also follow the blonde Californian for her A-list personal life, which includes model best friends and sisters, and pop star boyfriends too.
Cara Delevingne
Instagram: 44m
Twitter: 10m
Facebook: 6.3m
The British model, actress, activist and author has kept her audience guessing with unexpected ventures such as her book, surprise runway appearances, cool collaborations, an adorable new relationship and a lead role in Amazon blockbuster series Carnival Row.
Now a Hollywood star, Delevingne is the ultimate multi-hyphenate, proving the Jack of all trades can be master of some.
Chrissy Teigen
Instagram: 27.1m
Twitter: 12.1m
Now more famed for clap-backs than her cover-worthy looks, mother-of-two Teigen has been unofficially dubbed the Queen of Twitter my many.
The ELLE UK January 2019 cover star's razor-sharp shut-downs and honest parenting, as well as her epic cooking skills, means Teigen totally earns her fourth place.
Emily Ratajkowski
Instagram: 24.9m
Twitter: 1.49m
Facebook: 5.9m
Jumping a place from last year the actor, designer, activist and model Emily Ratajkowski often makes headlines for her skimpy bikinis and her riot girl attitude.
This year, the 28 year-old worked on her clothing, bikini and lingerie line Inamorata and protested against Harvey Weinstein on the red carpet.
Tyra Banks
Instagram: 6.6m
Twitter: 14.6m
Facebook: 9.4m
The modelling world's fairy godmother, Tyra Banks, was bumped one position down the list in 2019.
Previously a VS model, and TV host, the author, producer and mother-of-one has picked up her acting hat once more for her role in Life Size 2 last year.
Bella Hadid
Instagram: 27.4m
Twitter: 1.17m
Up two places from last year, Middle Hadid child Bella started some of 2019's greatest trends, most notably Matrix coats.
Walking in notable shows such as Balenciaga, Vivienne Westwood, Mugler and Off-White the Palestinian Dutch and American model continued her role as the face of Dior make-up and garnered major campaigns such as Alexander Wang, Michael Kors and Calvin Klein.
2019 was a good year to be 23 year-old Bella Hadid.
Gisele Bündchen
Instagram: 15.6m
Twitter: 4.76m
Facebook: 5.9m
A year after 39 year-old Bündchen published her tell-all book, detailing her crippling anxiety, the formerly highest paid model in the world spent the year with her family, bringing awareness to the climate crisis and modelling, of course.
Hailey Bieber
Instagram: 23.9m
Twitter: 1.41.m
Facebook: 758k
A new addition to the list, not only was 2019 the year former Miss Baldwin married singer Justin Bieber, but came into her stride as a model, becoming the face (or feet) of Charles & Keith, Calving Klein and Adidas.
Miranda Kerr
Instagram: 12.1m
Twitter: 5.28m
Facebook: 7.6m
Australian former VS star Miranda Kerr continued to lead the wellness trend this year, as well as having her third child in October.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
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