True to form, Taylor Swift has once again sent the world into a fevered frenzy with the surprise announcement of her 12th studio album, The Life of a Showgirl.
Swift's masterful marketing machine kicked into high gear on Monday night when her website transformed into a glittering orange spectacle, complete with a countdown timer ticking toward 12:12 AM on August 12. The numerical symbolism wasn't lost on devoted Swifties, who've learned to decode every easter egg the artist drops. When the countdown hit zero, Swift's website predictably crashed under the weight of millions of eager fans before re-booting with sparse details about the mysterious new project.
It was the star's appearance on her partner's podcast, however, that delivered the money shot: in a teaser clip Swift dramatically opens a briefcase to reveal a blurred vinyl while declaring, 'This is my brand new album, The Life of a Showgirl,' as Jason Kelce's screams provided the perfect soundtrack to the moment.
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When Will Taylor Swift's New Album 'The Life Of A Showgirl' Be Released?
While The Life of a Showgirl lacks an official release date, pre-orders indicate shipping by October 13, though Swift's team emphasises this isn't the actual release date.
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Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.
