She might have taken something of a hiatus following her headline-making, billion-dollar Eras tour, but Taylor Swift, the doyenne of easter eggs, is at it again.

This time, she's tapped one of popular culture's buzziest TV shows, The Handmaid's Tale, to premiere her long-awaited re-recording of her 2017 album Reputation’s lead single 'Look What You Made Me Do.'

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The track aired during the latest episode of The Handmaid's Tale, with fans deducing that the song's premiere must signal that a release date for Reputation (Taylor's Version) is finally on the horizon.

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In the clip from the latest episode of the hit series, which premiered on May 19, Swift's re-recorded single provides the soundtrack to a group of women, led by Elisabeth Moss’ June Osbourne, narrowly avoid truck bombs as they stage their uprising against the oppressive regime of Gilead. The day after the episode's release, Moss told outlets that it was an 'honour' to get to use one of Swift’s songs during such a pivotal point of The Handmaid's Tale's final season.

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'I’ve been wanting to use a Taylor song for many years on the show and we finally found the perfect spot for a track from her,' Moss told Billboard on May 20, 'and I’m so glad we waited because there could not be a more perfect song for a more perfect moment.'

This isn't the first time Swift has teased the re-release of her album; in 2023, she also loaned 'Delicate (Taylor's Version)' for use on the second season of The Summer I Turned Pretty.


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Naomi May
Digital Editor

Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.