Kim Kardashian’s KKW Beauty products and Skims designs might fill your bathroom cabinets and chest of drawers, but the business mogul is going one step further to infiltrate our homes.
Following E! News report in 2020 that it had obtained documents suggesting the entrepreneur was expanding her empire to include homeware, it's now been confirmed the reality star is launching a bathroom accessories collection.
The collection will form part of her new Skkn home accessories line-up and will be released on Thursday, October 6. It will feature five concrete products: a vanity tray, a round container, a canister, a tissue box, and a waste basket.
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On stepping into homeware, Kardashian told Architectural Digest: 'For these new home accessories, I wanted to make sure they really complemented the skin-care line, and were designed to display my products and elevate any home with modern, minimalistic elegance.
'I think having the concrete material and monochromatic design are important for my mental wellness.'
The 41-year-old explained that while she's 'let my kids decorate their own rooms—they can go wild with whatever colours they want—but in the main part of the house, I really like the calmness minimalism brings'.
She added: 'I really wanted to replicate that mindset in this collection.
'The most exciting part has been being able to take the calming aesthetic and monochromatic interior design elements from my home and bring it to others through these pieces!
'I’m also so excited to share the Vanity Tray with everyone—it is the perfect, neutral base to display the Skkn by Kim skin-care collection, and together everything just looks so chic and gorgeous.
It's the first time one of the famous Jenner or Kardashian stars has launched an interiors collection, despite several of the siblings already stepping into the worlds of lingerie, swimwear, cosmetics and fashion in recent years.
Interior design appears to be a subject of interest to the famous family, with Kendall Jenner previously giving Architectural Digest a tour of her Los Angeles home, which features a deliberately misspelt sculpture by British artist Tracey Emin.
As for Kim, The Kardashians star has regularly updated her fans with her interiors choices, sharing videos of her restaurant-size kitchen, minimalist bathroom and colour-coded pantry on social media.
Kardashian launched A-list-adored shapewear brand Skims in 2019.
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Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
