Zayn Malik’s (usually on/off) relationship with Gigi Hadid couldn’t be better at the moment, if the singer’s latest modelling gig is anything to go by.
The former One Direction star is now the face of Martyre, a unisex jewellery label founded musician Yoni Laham and model Anwar Hadid (Gigi and Bella’s younger brother).
In snaps from the campaign, the 25-year-old models the brand’s sterling silver and 14-karat gold pieces including a bracelet, necklace, split ring and pendant necklace.
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The modelling opportunity marks the singer’s first with Hadid’s brand, which has had pieces worn by the likes of Kaia Gerber, Hailey Bieber and Hadid’s girlfriend Dua Lipa.
Anwar and Dua Lipa have both shared images of the campaign shoot, photographed by multi-media artist Alana O’Herlihy.
'In these pictures, Zayn is the personification of what our jewellery stands for,' says O’Herlihy in the brand's press release.
In the snaps, Malik shows off his 'love' tattoo which he debuted in 2017 during his romance with Hadid.
Malik previously featured in a Versus Versace capsule collection campaign and has modelled for several luxury fashion magazines including ELLE UK in 2016.
The ‘Pillowtalk’ singer has been in an on/off relationship with Gigi since 2015 with the couple confirming that they were back together, following what is believed to have been a year-long split, in January.
The pair were spotted out in New York City together following a birthday dinner for the model’s mother, Yolanda, which was attended by Bella, Anwar and Dua.
The Bradford-born star has regularly received the support from his girlfriend’s family.
In 2018, Yolanda – who is a former model and recently walked in the Off-White show at Paris Fashion Week with her famous daughters – shared a photograph of herself on Instagram cosying up to Malik’s GQ magazine cover, which the singer posted on his account.
In February, Gigi shared a photograph on her second Instagram account, @gisposable, of Malik on her mother’s farm outside of New York to celebrate Valentine’s Day.
‘HEY VALENTINE Z on the farm Dec 2019,’ she captioned the photo.
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Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
