Summer came early for Hailey Bieber.
In the midst of promoting her latest Rhode product, a peptide lip treatment in a passionfruit jelly flavor, the model has been sharing various bikini-clad photos of herself.
Her latest Instagram post shows Bieber posing on a beach while wearing a zesty orange triangle bikini top—and with half her body buried in the sand. The sand covering her legs was sculpted into a large mermaid tail. She accessorized the eccentric look with pearl choker necklaces, bulbous orange earrings, and narrow black rectangular sunglasses.
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Other photos in the post feature Bieber modeling the lip treatment while emerging from a swim in the ocean and taking an outdoor shower. The post additionally includes a video of Bieber sunbathing on the beach.
"Mood all summer long.🧜♀️🧜♀️," she captioned the post. "Inside the rhode zine we made for passionfruit jelly 🌼💛💛 Passionfruit jelly launches Thursday 4/6 9am pst. Only on rhodeskin.com ✨ @rhode."
Bieber has pulled out all the fashion stops during her Rhode promo tour, often sharing new looks with fans via Instagram.
One of her most recent ensembles, courtesy of Saint Laurent, consisted of a tan oversized wool coat, black lambskin short shorts, a taupe off-the-shoulder bodysuit with long sleeves and ruched detailing, sheer black tights, black pointed-toe pumps, gold stud earrings, and thin oval shades.
For another look, Bieber looked elegant in an icy blue outfit from LaQuan Smith's fall 2023 runway. The monochromatic outfit included an asymmetrical miniskirt, with one side of the top hem folded over for a draping effect, a narrow bandeau bra, a boxy overcoat with black lining, and sheer Calzedonia tights. She accessorized sparingly, opting for a pair of chunky gold earrings.
Chelsey Sanchez is an editor at Harper’s Bazaar, where she writes about any and all things related to culture and entertainment. Previously, she has covered pop culture and politics for outlets like The Atlantic, Flaunt, and The Indypendent. She feels very strongly about Jane Austen adaptations.
