At the end of her 16-minute tour of the Kylie Cosmetics office, Kylie Jenner gave us one of the single most important and impactful pieces of art: Her single 'Rise and Shine.' Okay, so technically it's not her official single but according to Twitter, it might as well be. Now, Kylie's three word wake-up call has become the internet's latest viral moment.
The viral moment happens at the 15:25 mark in the office tour video—after the mogul walked us through her sprawling office that includes a Moet vending machine, a YouTube room, family glam room, and multiple offices. She walks into Stormi's bedroom to wake her daughter up from a nap that was probably already rudely interrupted by the cameraman standing in the room before Kylie arrived. 'RiiiiiSe and sshhHiiNe,' Kylie playfully sings. And with those three words, a new alarm clock sound was birthed. Kylie, when will the full song drop? Beauty mogul, reality star, and singer? The range!
Kylie wouldn't be the only Kardashian/Jenner to make a foray into the music world. If you recall, Kim Kardashian flirted with singing in 2010 when she released 'Jam.' The hype was short-lived but 'Rise and Shine' by Kylie Jenner has the potential to be a hit.
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Like the Keke Palmer 'Sorry to This Man' viral moment, Kylie's 'Rise and Shine' received the same treatment and spawned a slew of memes on Twitter. Here are the best reactions to Kylie's viral moment.
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
