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The 21 Best Australian Clothing Brands To Know In 2025
From Bassike to Posse, these are the hottest names to know from Down Under.
Global searches for Australian clothing brands have quadrupled in the past five years. And, no, it’s not just the Aussies making up this statistic – the UK in particular is keenly pursuing the newest up-and-coming designers from Down Under.
Maybe it’s because we’re all desperate to hold onto the spirit of summer as we enter the cooler months. Perhaps it’s that Instagram has opened our eyes to a whole new world of independent labels, 24/7/365 travel and, subsequently, boho 'nomad' trends. Or maybe it’s because Australian Fashion Week is bigger and better than ever (there are now 50 shows every season), not to mention one of the most diverse and inclusive fashion weeks around the globe. Our guess, however, is that beyond the beautiful clothes, it's mostly down to the fact that Australian brands really set the standard when it comes to sustainability.
Among the businesses tackling environmental concerns, St Agni is one of the most impressive: not only does it use water-saving fabrics and work with certified ethical suppliers, but it also helps fund and educate the factories that aren't quite up to scratch yet. Sleeping With Jacques focuses on low-impact, biodegradable fabrics, print-centric Camilla uses recycled materials, while Deiji Studios is now proudly carbon neutral and donates to charity yearly, as does cult Aussie label Aje.
If this list of accolades doesn't pique your interest enough, just wait until you scroll through the clothes. From statement dresses to luxe loungewear, Australian brands are nailing it – so here are 21 of the best to have on your radar going into 2025.
The Australian Brands To Know Now
Alémais
Australian designer and Fine Art graduate Lesleigh Jermanus draws on her Lebanese roots when creating pieces for her five-year-old label. Alémais has gone from strength to strength in the past year, landing stockists such at Net-a-Porter and MyTheresa; not to mention, most recently, showcasing its Resort 2026 collection in Marrakech with a handful in A-listers in tow.
The Sydney-based founder is the first to credit sudden success to The White Lotus – Leslie Bibb, Michele Monaghan and Parker Posey all sported summer Alémais pieces during season 3. But we beg to differ: the joy-giving prints, intricate laser cutouts, playful embellishment, luxe fabrics and impeccable, flattering cuts (have you seen the taffeta Donata dress?) are reason enough to buy into this budding Aussie brand.
Mister Zimi
Husband and wife duo launched Mister Zimi over a decade ago in Bali, but have since moved back to their home and set up shop in Australia. We mean that figuratively and literally – the label now has eight bricks and mortar stores and an office in Byron Bay.
You can thank TikTok for the brand blowing up: Gen Z can't get enough of its retro prints (in joy-giving colour palettes), sixties-inspired cuts (especially the tunic co-ords) and playful approach to poolside glamour (lots of Lurex).
Dissh
Dissh originated as a multi-brand boutique in Queensland, founded in 2001 by Maree Henry. Her daughter and now-director Lucy Henry-Hick started working for the brand in 2006 straight out of school. She managed the e-tail side of the business while her mother stuck to bricks and mortar, eventually taking over in 2019 and commencing a re-brand that has led to exponential growth (Lucy tripled revenue within three years.
The label is a bit of an Aussie golden girl globally, despite only currently having stores in its homeland. Through social media platforms like TikTok, Facebook and Instagram, Lucy was able to dip her toe into specific demographics in the US and UK before expanding ecommerce.
Fans could shop from the Australian site but were faced with charges. Throw in A-list fans like Emily Ratajkowski, Simone Ashley and Kendall Jenner into the mix and we've been waiting with bated breath to get our hands on a bit of the brand's affordable, quiet luxury. Until now: as of this week, Dissh is available to shop at Selfridges. Run, don't walk.
Matteau
You might know Matteau – which is celebrating its 10th anniversary this year – for chic swimwear, but the Australian brand has expanded beyond resortwear into ready-to-wear in recent years. Much to our delight: we love the label's pared-back aesthetic, and the focus on quality essentials that will go the distance in your wardrobe. It makes sense, then, that the brand's ethos is all about 'being simple and considered'. The team use Australian manufactures wherever possible to reduce carbon footprint and nurture home-grown craft.
Aje
Aje is the Australian brand on every fashion editor's radar. Striking the balance between unabashedly girlish and contemporary, the brand's vibrant dresses are loved for their thoughtfully placed cutouts, asymmetric lines and generous sleeves. Trust us: you'll find the perfect wedding guest dress.
Posse
Danielle Mulham was initially inspired by beach life in Northern Sydney when she founded Posse in 2016, but her label has since evolved to become so much more than resortwear. Among the breezy linen separates and dresses, you'll also find graphic knitted pieces and relaxed tailoring sets – perfect for the winter ahead.
Mulham has strived to keep Posse as conscious as possible; delivering a limited number of units every season and only reproducing designs that are guaranteed to sell out. She also forgoes trend-driven drops in favour of core collections, like the permanent L’Essentials range full of timeless staples.
St Agni
Byron-based brand St Agni is committed to encouraging slower consumption habits. If this sounds like an oxymoron (especially coming from a clothing company) to you, hear us out. By crafting staples that are made to last – sticking strictly to monochrome colour palettes, simple leather accessories and timeless tailoring in sustainable fibres like linen – St Agni is certain its pieces will transcend trends.
The Australian brand is also conscious of its social responsibilities, to the planet and its people. St Agni helps to fund and educate factories to become certified as ethical suppliers, for the good of their welfare and the wider industry.
Shona Joy
Shona Joy started as a mere market stall on Bondi Beach back in 2000. Fast forward to 2024 and the Sydney-based label is globally successful, with UK stockists such as Free People, Revolve, Harrods and Selfridges.
The label is well known here for its elegant bridesmaid collection, but we're also obsessed with its tailored separates, and expertly cut dresses for every festive occasion.
Bardot
Australian-owned and family-run, Bardot launched in 1996 and every piece is still locally designed at the Melbourne HQ. With founder and creative director Carol Skoufis at the helm for over 23 years, the brand excels at sultry creations that speak to the zeitgeist without chasing trends.
Remaining true to its ‘90s origins, expertly cut slip dresses elegantly drape the body, ruffled minis are perfectly poised for resort dressing, and hardworking denim is sculpted into intricate silhouettes. While dresses are inherent to the brand’s DNA, you can also expect sharp suiting and outerwear to rival the big designer brands.
Spell
Spell was born in 2009 when sisters Isabella and Elizabeth moved to Byron Beach together and started to sell their handmade clothing in local markets. Fast forward 14 years and the boho brand is globally successful, with stockists such as Free People and Revolve.
Their duo's family history shines through in the dreamy campaign imagery; inspired by their grandparents who fled war-torn Latvia to land in an Australian refugee camp, and their parents – and a potter and a craftsmen – who lived as hippies in the 1970s. This rich story can also be seen in their carefree pieces: think breezy maxi dresses and beachy separates in retro paisley and crochet.
Christopher Esber
Christopher Esber is fashion's current golden boy. The Lebanese-Australian designer actually launched his brand back in 2010, but quietly built up a loyal fanbase while working away in his hometown of Sydney for the best part of the 2010s (he's part of the reason Australia Fashion Week is so buzzy today). Now we're spotting the brand's influence – Noughties-inspired shapes, keyhole cutouts and sultry strapping – absolutely everywhere. It also helps that Zendaya, Dua Lipa, Rosie Huntington-Whiteley and Emily Ratajkowski can't stop wearing his pieces.
Boteh
Boteh's founder, Amelia Mather is a woman who likes to take risks. She launched a resortwear brand in the middle of a pandemic in October 2020 (when no-one was travelling or even buying clothes!) and has just recently moved to Ibiza with her family (she really does embody the nomad vibes of the brand).
These risks have paid off. Boteh is phenomenally successful – not just in her homeland of Australia but globally, too. We've come to love the label for its in-house designed prints, louche linens and breezy cotton fabrics, as well as its boho silhouettes and unique swimwear – the perfect brand for those getting some much-needed winter sun.
Camilla
Resortwear brand Camilla is all about print – each beautiful design is hand-drawn and painted in-house by artists. And that 47-strong design team is clearly keeping busy, because the brand's new collaboration with Dutch earthenware company Royal Delft (this iconic blue and white pottery has been around since 1653) is one of its most intricately printed to date.
Layered with luxurious silk-chiffon, fringed trims and sparkling embellishments, these pieces are a true work of art. No wonder Beyoncé, JLo, ELLE UK cover star Lizzo, Rosie Huntington-Whitely and Miranda Kerr are all fans.
Hush
Hush is often mistaken to be a British brand, but Aussie founder Mandy kickstarted the label by importing pieces from Melbourne. To celebrate its 20th Birthday, Hush was reimagined: the collections are more directional than ever before, with striking campaign imagery to boot.
The brand started as a luxe pyjama brand, so this evolution towards glitzy evening pieces and smarter ready-to-wear feels bold (and welcome) in the post-pandemic era of all things comfy-casual. The new collection includes the softest knits, velvet suiting and woollen outerwear you won't want to take off.
Deiji Studios
Deiji Studios was founded in 2016 with an aim to blur the lines between bedding and sleepwear. The Aussie brand succeeded: its luxurious linen creations drape rather than wrinkle, just like your favourite sheets. The generously cut robes and sumptuous knits are cosy enough to see you through winter. We also love the brand’s long-sleeved pyjama sets and boxy co-ords which are far too cool to hide at home and would work just as well with a pair of heels in the evening.
Camilla and Marc
Brother and sister duo Camilla Freeman-Topper and Marc Freeman launched their namesake brand 20 years ago, debuting at Australian Fashion Week in 2003. Still based in Sydney, the womenswear brand has gone from strength to strength since, opening 17 stores across Australia and securing stockists such as Harrods and Selfridges in the UK. Camilla and Marc's USP is easy-to-wear (and equally as easy to style) pieces with a directional spin – think versatile tailoring and sculptural separates meshed with sports- and streetwear elements.
Zimmermann
Sisters Nicky and Simone Zimmermann founded their namesake label in 1991. What started off as a passion project – the pair created clothing in their parents garage in Sydney to sell on market stalls – has expanded into a globally-recognised luxury house. In fact, it's one of the most famous Australian brands out there.
You'll know Zimmermann best for its striking prints (all designed in-house) and unique approach to the meshing of resort, swim and ready-to-wear, its autumn/winter offering features oversized tailoring and cosy knit dresses. And no doubt you've spotted it on Dua Lipa, Beyoncé, Kendall Jenner and Kate Middleton, The Princess of Wales.
Bassike
Bassike (pronounced 'basic') was dreamt up in Sydney's Palm Beach in 2006. The concept is in the name: the Aussie brand is all about creating quality versatile, wardrobe essentials that are built to last. By working with natural, organic fabrics and sticking to Australian suppliers, Bassike has been responsible and eco-friendly from the very beginning – before 'sustainability' was seen as a must-have in fashion. The brand added denim to its main line in 2007 and has now branched out to menswear, swimwear, footwear, accessories and a children's line.
Bec & Bridge
Founded in Melbourne in 2004, Bec & Bridge is the brainchild of best friends Becky Cooper and Bridget Yorston who were inseparable while studying together at fashion school. Fast forward nearly two decades and the Aussie brand is a firm celebrity favourite: it's often worn by the likes of Bella Hadid, Kendall Jenner and Hailey Bieber.
This season, the duo is nailing events season dressing with a myriad of sleek evening dresses with signature cut-outs as well as
and great tailoring, which are perfect for the cooler months.
Oroton
Founded in Sydney in 1938, Oroton is the oldest luxury fashion company in Australia. The brand had its roots in textile exports, but soon graduated to fashion design – creating metal mesh bags in the 1950s that later sparked chainmail and paillette versions from the likes of Gianni Versace ad Paco Rabanne.
The brand's current creative director Sophie Holt revived Oroton in 2018, introducing new sustainable goals and switching up its aesthetic. She's remained true to the brand's roots by focusing on handbags (Meghan Markle's a fan) but also showcases impeccable ready-to-wear at Australia Fashion Week every season.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
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