Kim Kardashian's shapewear and loungewear brand SKIMS practically broke the internet when it launched in 2019, thanks it its 'solutions for every body' and ultra-flattering separates that also come with major style points. Plus the fact that, in all honesty, the prospect of being that little more Kim K in our daily dressing will always be a big temptation.
Never one to rest on her laurels, however, Kardashian continued to expand her brand's offering, picking up a good few high-profile collaborations along the way with the likes of Fendi and Team USA. And today, Kardashian has confirmed that SKIMS will soon be launching its latest innovation: swimwear.
SKIMS Swim will incorporate the brand's signature fit and style in a collection of 19 new swimwear pieces that are ultra-flattering, versatile and modern. Expect stylish separates designed to be mixed and matched, chic one-pieces and cover-ups in seven different colourways – and all in SKIMS' brilliant extended sizing too, ranging from XXS to XXXXL.
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'Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe – both for in and out of the water,' says Kim Kardashian. 'There is truly something here for everyone – whether you prefer a more covered up style or like something more revealing, the collection is designed to be layered and built upon.'
The SKIMS Swim collection drops on March 18, and will be available to purchase exclusively on the SKIMS website. And if you can't wait that long, have a browse of the brand's existing collection for a bit of mid-week shopping inspiration:
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
