The Very Best Fashion Campaigns Out There
A great fashion advert has the potential to be a memorable moment for brands and their fanbases alike. Here are the ones of note now.
Everyone has a favourite fashion campaign. Perhaps it was one you remember from when fashion first piqued your interest, or maybe it's one of late, where your favourite brand has cast your number one model to front their campaign and, of course, you've quickly run to snap up the featured piece for yourself.
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Campaigns have a greater reach than simply advertising to us: they inspire and influence, shape identities and certify brand messages, all the while making for beautiful pictures with headline-making potential.
So, if like us the release of new campaigns is a seasonal highlight for you, discover the best ones here:
Gucci AW25
For autumn/winter 2025, Gucci enlisted Catherine Opie to shoot The Gucci Portrait Series, giving its latest collection an artful new perspective.
Gucci AW25
Fendi
Fendi's latest campaign is getting us in the mood for summer, thanks to its addictive soundtrack, Segundo Intento by Aitana. The singer and actor stars in the campaign, alongside some of our favourite Fendi bags: the Baguette, the Sunshine Shopper and, of course, the Peekaboo.
Givenchy
For her debut Givenchy campaign, creative director Sarah Burton wanted to celebrate the female gaze, choosing to bring to life the friendship between film director Halina Reijn and model and actress Kaia Gerber. '[They] captured something I love about how creative women collaborate,' she said.
Givenchy
Givenchy
Tilly Sveaas
Tilly Sveaas' new Moi + Toi collection is inspired by 20th century French Médailles d’Amour love tokens, a tribute to relationships of all kinds. And, fittingly, the brand recruited mother-daughter model duo Rosemary Ferguson and Elfie Reigate to front the launch campaign.
Tilly Sveaas
Mango
High street go-to Mango has tapped Kaia Gerber to front its latest campaign. Gerber wears a special Mango summer capsule collection, which will see us through the coming months and beyond.
Mango
Miu Miu x New Balance
Fashion-loving sports fans, rejoyce! Miu Miu is back with another New Balance tie-up, just in time for Tennis tournament season — and who better to front the collection campaign than American tennis champion Coco Gauff? The star will also wear the collection to compete on the courts in Rome, Berlin, and Cincinnati.
Miu Miu x New Balance
Miu Miu x New Balance
Manu Atelier
For the launch of its newest bag, Le Cambon East West, Manu Atelier teamed with celebrity stylist Natasha Colvin to create a special behind-the-scenes-style campaign, starring model Jace Higgins.
Manu Atelier
Karl Lagerfeld
Amber Valletta and Karl Lagerfeld are back with another collaboration, working with the Ethical Fashion Initiative to create a new limited edition oversized tote, which is handmade by artisans from Burkina Faso and Kenya. As well as designing the bag, Valletta, who is the brand's Sustainability Ambassador, has also fronted the campaign.
'Fendi For Yourself'
As part of a special campaign celebrating Fendi's two iconic bags, the Baguette and the Peekaboo, the brand have released a campaign and video inviting fans to embrace their own personal bag icon. New cultural icons Nara Aziza Smith, Jordan Daniels and global girl group KATSEYE (from Netflix's Popstar Academy) front the campaign, each embodying the distinct attitudes of the bags.
Julia Garner Stars In Gucci's The Art Of Silk Campaign
Actor Julia Garner is the face of the latest Gucci campaign to promote the house's new accessories launch, inviting 9 artists to reimagine Gucci's 90 x 90 silk scarf. Each unique artwork spans floral, fauna, nautical, equestrian, and the iconic GG. The full project will also feature in the new book, GUCCI: The Art of Silk: The Story of Gucci Scarves.
Julia Garner Stars In Gucci's The Art Of Silk Campaign
Winona Ryder & Iman Join Pandora's New Campaign
The lastest installment of Pandora's BE LOVE campaign features a star-studded line-up, including actress Winona Ryder, supermodel Iman and models Vittoria Ceretti, Mica Arganaraz, Karen Elson, He Cong, Elisabetta Dessy, and Ugbad Abdi, amongst others.
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