21/07/20: Jacquemus' SS21 Wheat Field Collection Is Already Available To Pre-Order For A Limited Time
Less than a week after French designer Simon Porte Jacquemus made Instagram swoon with his provincial fashion show, his SS21 collection is available to buy.
Available for five days only on Moda Operandi, the collection, named L'amour, can be pre-ordered (paying half now, and half later), ensuring you're the first to receive the item come April 2021.
Pre-Order Jacquemus' SS21 Collection
The pre-order system not only gives you a head start on next year's looks, but has green credentials too, since it helps brands manage waste, and makes it less likely you panic-buy in the future.
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Since summer 2020 is somewhat postponed, why not think ahead to next year's holiday and wedding season?
17/07/20: Jacquemus Tops His Lavender Hills With Serene Fashion Show In A Golden Wheat Field
A year after Jacquemus broke the internet by sending a legion of models down a Cerise pink runway, through a fragrantly rolling lavender hills in Valensole, for the brand's 10th anniversary show titled 'Le Coup de Soleil' ('The Sunburn'), the French fashion house upped the ante.
Deciding to go ahead despite the pandemic, Simon Porte Jacquemus named his SS21 collection L’Amour, and showed it, with social-distancing measures in place, in a wheat field outside of Paris.
'Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy,' Jacquemus wrote on Instagram.
'With this smaller collection, presented mainly to our family and friends, we bring our interior worlds out into the open, interpreting the humble fabrics and objects we live with that have their own poems to tell. Within the home, L’Amour reveals itself in small wonders.'
Guests, such as Maria Bernad and Camille Charriere, sat apart from one another, nestled in the crop, facing the runway that ran snake-like through the field of gold. Gloved and masked staff handed out figs and glasses of champagne before the show began, completing the dreamy scene.
Showing both men's and womenswear, SS21 avoided the bright fuchsia
and tangerine hues of the SS20 season, instead focusing on neutral black, white, khaki, and sand, with hints of sky-blue, reflecting the landscape.
'The setting is again so magical and breathtaking, they had only 100 guests in the perfectly dreamy Jacquemus setting.' Fierce friend and fan of the brand Tiffany Hsu told ELLE UK.
'The collection is of course fresh and sexy and the models were amazing as usual. Jacquemus always has a diverse and size-inclusive casting which makes the collection seem a lot more real and relatable. It’s always a perfect illustration of how you would like your summer to be.'
The clothes were in Jacquemus' typical style, featuring deconstructed linens, with retro, washed out prints. Something noticeably absent from the collection, however, were his meme-making, oversized hats. Thankfully, his hugely popular bags were present, this time adding a strawberry punnet and picnic plate holder to his accessories edit.
If you were looking for any further inspiration for those social-distancing picnics, then this most certainly is it.
Jacquemus SS21 Get The Look
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
