The catwalks may tell us of the biggest trends set to dominate the months ahead, but it's on the streets outside the shows in London, New York, Paris and Milan that we learn of the cult items, wardrobe must-haves and styling hacks that the coolest women in the world are wearing now. Made up of magazine editors, buyers, creatives, celebrities, and all manner of fashion insiders, the street style set acts as a veritable litmus test of what's hot, what's not, and which trends actually translate into the real world – not to mention providing endless outfit ideas to pin to our new season mood-boards (and unashamedly copy).
Indeed, it's thanks to this very group that we know the Ferragamo Hug is the undisputed 'It bag' of the moment, that knitted hoods are the cold-weather saviour we never knew we needed, and that everyday heels are overtaking trainers as the cool girl's shoe of choice. But it's well worth looking beyond the clothes and accessories, and taking a closer glance at the women wearing them, too.
FIND OUT MORE ON ELLE COLLECTIVE
Read Next
This autumn/winter 2025 show season, we've seen a host of fabulous new faces joining the front-row regulars, bringing fresh energy to the scene and a unique fashion point of view. From the track-and-field athlete who has nailed the capsule wardrobe, to the Manchester-based influencer bringing some much-needed joy to our feeds, these are the new street style stars to know – and follow – now. Daily outfit inspiration awaits...
Amalie Gassmann
A San Francisco-born, Paris-raised, former model and current multi-hyphenate, who counts filmmaking, photography and writing among her many talents, Amalie Gassman is the epitome of modern-day chic. Little wonder she's been spotted at all the major Fashion Week shows this season – and impeccably dressed for each one, of course. We love her ability to switch from oversize workwear and off-duty denim to ultra-feminine sheer dresses and experimental designs with ease.
Arooj Aftab
Cultural inclusion consultant, creative and curator, Arooj Aftab has been a prominent voice in the battle for inclusivity within the fashion industry for some years now. Alongside this, she has become a London Fashion Week regular and garnered a loyal fanbase, that is just as interested in her activism as her distinctive personal style – best described as a mix of androgynous, baggy tailoring, cool streetwear and flashes of vibrant patterns and colour.
Francesca Perks
Manchester-based influencer Francesca Perks is proof that plus-size fashion needn't be boring. In fact, her penchant for playful prints, bright colours and quirky styling combinations have made her catnip for street style photographers – not to mention her fast-growing TikTok and Instagram following. For joy-sparking fashion with plenty of personality, look no further.
Marilyn Nwawulor-Kazemaks
Born and bred in London, Marilyn Nwawulor-Kazemaks has that elusive effortless minimalism aesthetic down pat. When she's not training or competing as a professional track-and-field athlete, she can be found parading her enviable wardrobe of timeless coats, excellent jeans and designer handbags through the city streets, as well as sharing of-the-moment outfit ideas on Instagram. Be warned: you'll want to shop the lot.
Marianne Theodorsen
ELLE UK's commissioning editor Naomi Pike was so taken with a fellow guest's look at a recent fashion show, that it spurred a days-long search to (digitally) track her down. At last, she landed on the profile of Marianne Theodorsen – an Oslo-based content creator and self-professed 'bag lover and vintage hunter', whose eclectic tastes, love of colour and fabulous fashion finds have made her a front-row regular. Needless to say, it was well worth the effort.
Louisa Hatt
A former model who now works in the corporate world, Edinburgh-based Louisa Hatt uses Instagram as a creative outlet for her love of fashion. Her personal style is best defined as low-key, simple and innately cool, and her daily outfit pics provide practical inspiration with a focus on denim and elevated basics.
Deba Hekmat
Kurdish-British model, actor, and writer Deba Hekmat is the fashion world's latest obsession, frequently chosen to host panels, attend glitzy events and designer shows, and collaborate with major brands. Her striking look is a major part of the appeal, of course, but so too is her unique, mish-mash cool girl style that feels perfectly of-the-moment but refreshingly anti-algorithm.
Sarah Louise Blythe
If you and your wardrobe have been in a state of despair ever since the untimely disappearance of Raey (RIP), you'll want to follow Sarah Louise Blythe. An 'interior designer with a heart for fashion', she channels the former Matches brand's profoundly cool, ultra-baggy, super-oversize style like no one else – and even better, by way of items and brands you can actually buy. She has an excellent eye for high-street finds, too.
ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
