It's back! We're once again living in a time where Topshop thrives by creating major fashion moments in the beating heart of central London. On Saturday afternoon, hundreds gathered in Trafalgar Square to welcome the British stalwart back as it unveiled its new collection. ELLE was there front and centre of the action to take in the looks, understand the vibe and discover what's next for everyone's favourite accessible label. Here's everything you need to know — from the glitzy attendees to the styling tricks to note — about Topshop's second act.
Location, Location, Location
In a setting befitting Topshop's Great British status, the high-street brand chose London's Trafalgar Square for their long-awaited relaunch. In the shadow of The National Gallery, Nelson's column and the four plinths, fashion industry insiders and Topshop devotees enjoyed tunes from Norman Jay MBE and Melvo Baptise, of Good Times as the models walked out.
There Was A Brit-Girl Front Row
Cara Delevingne (who is Topshop's face once again and curator for the brand), Adwoa Aboah and Alva Claire swapped the catwalk for the front row to take in the collection in the middle of Trafalgar Square. Together, the trio were fast to snap their favourite looks for future reference, while singing along to Beyoncé on the soundtrack. Each of the Brit models wore a Topshop look that befitted their personal style. Delevingne wore louche aubergine separates, Aboah wore a tailored jacket and midi skirt, while Claire styled it out in a polka dot skirt that featured in the show. Also in attendance? Sir Sadiq Khan, Mayor of London.
Go Wild!
Part-catwalk, part-zoo, the collection was chock-full of animalistic references. Featuring a zebra print mini, a cow print handbag and faux-fur coats and stoles aplenty, we know the streets of London will look go wild for the collection this AW.
Elevated Everyday
Proving themselves as the brand to go to for wardrobe staples, the Topshop runway was awash with denim. Leaving their classic Joni and Jamie jeans aside for the day, the high-street brand put denim to work showcasing a denim jumpsuit, which Farrah Fawcett herself would likely clamour to wear, and a denim mini dress-cum-jacket that was a real crowd pleaser, while the male models kept this cool in baggy 1990s-style fits.
Matchy-Matchy
Fitting into a trend we're already expecting to take off for AW25, the Topshop collection also went in heavy on matching skirt sets. A particular standout was a natty turquoise skirt suit, worn with a tie and personality hat. Another great one that piqued the interest of ELLE's editors perched on the front row was a long-length brown mac worn with coordinating pencil skirt. It's a fail-safe way to achieve instant polish this winter.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
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