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The Kid's Clothing Companies The Fashion Set Shop At
From Mini Rodini and Shrimps to the high street's various gems, these are the childrenswear brands to know
While shopping for yourself is fun (and boy, is it fun) there’s a special kind of joy in picking out pieces for the little ones in your life – whether it’s your child, niece, nephew, or godchild. There’s just something about tiny booties, mini playsuits, and adorable micro dresses that makes hitting add to basket dangerously easy.
Helping elevate the children's shopping experience are fashion designers like Stella McCartney and Rejina Pyo, who are creating kids' lines all infused with the style and flare of their main collections. From stylish statement-makers to playful yet practical designs, these pieces are as fashionable as they are fun.
Of course, we can’t overlook high-street favourites like M&S, Arket and John Lewis, which offer durable, everyday options that stand the test of time. And for those who love a unique touch, independent labels like Age Of Innocence and Tinycottons offer adorable choices they won't see on all their tiny companions.
Whether you’re drawn to bold, vibrant colours or prefer classic silhouettes in soft, natural tones, these are the children’s and baby clothing brands worth exploring now. Let the mini style spree begin!
The Chicest, Cutest Childrenswear Brands To Know Now
Lallie London
Age range: 0-10 years
Lallie London is a luxury childrenswear brand for the children whose favourite books are penned by Enid Blyton, Kenneth Grahame and Cicely Mary Barker. Featuring sailor collars and smocking, Lallie London feels traditional yet fun.
Age of Innocence
Age range: 0-16 years
This London-based brand brings a sweep of nostalgia to its beautiful footwear collections, which cover everything from feather-trimmed sandals to sparkling sneakers. Romantic and timeless but with a strong contemporary feel, you’ll be pleased to hear you, too, can get a pair from the capsule collection for women.
Tinycottons
Age range: 3 months - 12 years
If you want to channel an Alpine aesthetic for the nursery run then Tinycottons and their retro print-covered designs are the ones for you.
GAP
Age range: 0-13 years
The saying goes: if it aint broke, don't fix it. For over five decades, GAP has focused on making well-made clothes accessible for all. The brand's children's line won't break the bank but will keep your kids looking cool.
Uniqlo
Age range: 3-13 years
Don't forget, high-street favourite Uniqlo also has a very extensive kids line, carrying its signature HEATTECH and AIRISM fabric technology over to little ones too, so they can stay cosy this winter. We also love their range of playful graphic T-shirts.
Whistles Kids
Age range: 3-12 years
A true high-street hero, Whistles' childrenswear line has been a big hitter since launching earlier this year. As stylish, affordable and fun as its main line, expect to find classic hardwearing denim and playful patterned T-shirts.
Bobo Choses
Age range: 3 months - 13 years
This Mediterranean-based brand is all about creative play. Perfect for climbing trees and a teddy bear's picnic, Bobo Choses feeds the imagination.
The White Company
Age range: 1-12 years
With everything from festive pyjamas, soft toys, blankets and bed linen, The White Company is your one-stop-shop for high-quality kidswear.
SHOP THE WHITE COMPANY KIDS NOW
Konges Sløjd
Age range: 0 months - 6 years
Konges Sløjd is all about neutral colours to suit your own style, with a touch of whimsy ideal for your growing child. Our favourite is their lemon-print sleep suits.
The Animal Observatory
Age range: 6 months - 12 years
Comfort and expression go hand in hand with this playful childrenswear brand. Think colour block patterns, frilly tulle skirts and, naturally, lots of animal print. If only they came in adult size too...
Trotters
Age range: 0-11 years
Currently offering 60% off across all lines, Trotters offers timeless silhouettes that children and parents love in equal measure. Think adorable mini peacoats and cosy knitted jumpers that are guaranteed to stand the test of time.
Moncler Enfant
Age range: 4-14 years
As the weather turns, look to Moncler's plush puffers and envelop your little one in down jackets and wool jumpers with a luxury feel.
Bebe Organic
Age range: 0-12 years
As the name suggests, Bebe Organic ensures your little one's delicate skin is only clothed in the gentlest organic materials. Founded by a mother and London College of Fashion graduate, Birgit Kadak, the brand creates classic designs that will make you want to become a full-time homesteader.
LIEWOOD
Age range: 0-12
Copenhagen-founded LIEWOOD is all about functionality – we're talking skiwear, thermowear and rainwear. So useful and practical.
Nights By Wilder
Age range: 2-12
Want to get your children excited for bedtime? Then consider buying them these, quite frankly, adorable cotton pyjamas. We're in love.
Pepa London
Age range: 0-10 years
Make like Prince George, Princess Charlotte and Prince Louis (yes, the Royal children actually wear this brand), in this London-designed, Spanish-made, traditional childrenswear brand.
The Row Kids
Age range: 2-10 years
Get ready for the hefty price tag on these cashmere separates, as along with The Row's main line, it's really quite something to behold. That being said, you won't find quality (or chic-ness) like it anywhere else.
Shrimps
From adorable mini pastel knitted cardigans, scarfs and bonnets to Christmas stockings and snuggly slippers made in collaboration with kidswear sheepskin specialists BINIBAMBA, Shrimps' edit of clothing and accessories for kids make brilliant gifts this festive period.
H&M
Age range: 0-10 years
With everything from homewares to adorable kidswear, H&M is truly a one-stop shop for stylish pieces at affordable prices.
Bonpoint
Age range: 6 months - 14 years
Start them on the wonders of Parisian chic from a young age with Bonpoint's playful prints and patterns – and 'couture' for special occasions too (just keep grubby fingers far away).
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
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