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The Social Media Fashion Challenges You Need To Follow And Take Part In Now

From #DressUpFriday to #HomeCouture, these are the fashion challenges going viral that you need to get involved in now.

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Finished that puzzle? Baked enough banana bread to feed your street? Completed Netflix? Well, it's time to have some fun with your wardrobe then.

Instagram and Twitter have become home to fantastic hashtags urging you to share your own sartorial creations, despite most of us non-essential workers having limited places to go. Now dance floor and brunch snaps are out of the question, your own living room can be your new runway.

With the help of these Instagram and Twitter hashtags, you can reignite a little of your creative spark; whether it be the #InstaRainbow challenge turning your grid multi-coloured or the #HomeCouture hashtag having you channel your inner Dior, these are the funnest social media fashion challenges out there...

John Lewis' #LFWCatwalkChallenge

Get even more involved with the first digital-only and gender-neutral London Fashion Week by sharing a video of yourself strutting your stuff alongside the hashtag #LFWCatwalkChallenge.

Not only will it be a hoot, but £5 will be donated to the British Fashion Council’s Foundation Fashion Fund for the Covid Crisis for each post.

The #MetGalaChallenge

Missing the Met Gala this year, Instagram users have taken to the app to recreate their most beloved looks and share them under the hashtag #MetGalaChallenge. Have a look, there are some seriously impressive posts, including this homage Lady Gaga's 2019 Brandon Maxwell extravaganza.

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By Rotation's #NetGala

Putting a nice dose of competition back into fashion, rental service By Rotation is holding their own digital Met Gala tonight where a Glam, Eco, and Green Queen will be named, following users submitting their own Met Gala outfits under the hashtag #NetGala.

Pip Jolley and Forever Yours Betty's #ThisOldThingChallenge

To coincide with Fashion Revolution Week and Earth Day, influencers and vintage-lovers Pip Jolley and Forever Yours Betty launched the #ThisOldThingChallenge.

Featuring one piece of clothing a day, kicking off with a jacket, they asked followers to unearth an old favourite, style it up, and post the evidence on Instagram under their hashtag.

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Fashion Revolution's #LovedClothesLast

To celebrate the annual Fashion Revolution Week the movement asked people to share a love note to one of their oldest and dearest items of clothing alongside the hashtag #LovedClothesLast.

#QuarantinePillowChallenge

All in the name and all over Instagram (here modelled by icon Halle Berry), the #QuarantinePillowChallenge sees people on lockdown sporting their cosiest pillows in the chicest way.

Cinching the the piece of bedding with a belt around your waist makes pillows look like the cutest strapless mini dresses, and social media users are finishing off the look all kinds of accessories. Because if you're stuck at home, you may as well have some fun with it.

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The #CultGaiaLetsDance Challenge

LA-based brand Cult Gaia not only make incredibly fun and stylish clothes, bags, and shoes, but also viral fashion challenges all for a good cause.

For every dancing video posted on Instagram (alongside the hashtag and a tag of the brand) CultGaia is pledging a $25 donation to the No Kid Hungry charity.

So get get prancing people.

Skipdin's #HomeCouture

Cult fashion Instagram account Skipdin, founded and run by George Serventi, has called upon its followers to engage their creative sides, recreate high fashion looks with everyday materials, and post the fruits of their labour on Instagram with the hashtag #HomeCouture.

'To provide some fashwan style comic relief ... I enlisted Quarantine Queens across the world to doll themselves up, Cinderella style, with scouring pad ball gowns, toilet roll palazzo pants and saucepan fascinators, because in the words of Fifth Harmony we can work from home!' Serventi told ELLE UK.

'Inspired by Instagrammers @tommylenk and @celestebarber, fashionistas from North London to Manhattan are submitting their duvet drag, plastic bag black tie and tin foil fantasies under the hashtag #HomeCouture. Lewks have included a keep-fresh McQueen cling film mini-dress (SS95 of course), a puttanesca surprise that can only be likened to Dolce & Gabbana’s pasta pieces and my very own Comme Des Garcons AW15 moment with blown-up bin bags (I enlisted the help of a hair-dryer - my lung capacity just couldn’t take it).'

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Zeena Shah and Natalie Wall's #InstaRainbowChallenge

Influencers Zeena Shah and Natalie Wall have asked Instagram users to brighten up their Instagram grid and everyone's day by posting an outfit each day inspired by a different colour alongside the hashtag #InstaRainbowChallenge. Monday and Tuesday featured red and orange, while the rest of the week is set to star pink, yellow, green, blue, and purple.

'Natalie and I had the idea to start our #instarainbowchallenge as a way to spread some joy to ours and our communities instagram feeds.' Shah told ELLE UK.

'The rainbow is fast becoming a symbol of hope for this time and as two renters who don't have street facing windows (more brick walls), we wanted to show our support and spread our love of colour as far and wide as we can.

'It's also a wonderful way to boost mental heath, colour has such a positive affect on our moods as well as giving our followers a fun reason to get out of bed and get dressed. I for one have used the opportunity to rediscover some forgotten wardrobe pieces we want to encourage wearing your old clothes too rather than buying anything new, it's all part of the fun of the challenge!'

Mary Benson's #DressUpFriday

Sustainable brand owner Mary Benson is helping us all mark the beginning of our weekends with a call to dress up on Friday night.

Benson has urged her followers to step out of the pyjamas and into our glad rags, take a snap and post on Instagram with the hashtag #DressUpFriday to mark the occasion, because staying in is the new going out.

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Leandra Medine Cohen's #GoingNowhereButFuckItImGettingDressed

While some non-essential workers are taking their newfound downtime at home to get really intimate with their tracksuit bottoms and ex-partner's t-shirts, others are attempting some trace of normality by properly getting dressed.

To mark this momentous occasion (of wearing outside clothes, inside), Man Repeller founder Leandra Medine Cohen launched the #GoingNowhereButFuckItImGettingDressed hashtag, that already has 4,623 posts.

High Fashion Twitter's Met Gala

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Since the Costume Institute revealed it would sadly postpone its annual Met Gala, Twitter account @HFMetGala announced it would take the event online, and invite the high fashion lovers of Twitter to attend the virtual reimagining of the sartorial extravaganza with their own illustrated or homemade creations.

There are currently five categories open, so head here to enter now.

'We are hoping that the HF Twitter Met Gala creates a space for members of the high fashion twitter community to share their individual creative talents and feel included in what has historically been an incredibly exclusive event,' the team behind HFMetGala told ELLE UK.

'HF Twitter Met Gala will never have a worst dressed list. We want to create an uplifting space for fashion lovers to come together and experience fashion in a new ways, as well as bring unity to the fashion community is such an uncertain time.'

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Styled by Sophie's #AllDressedUpWithNowhereToGo

If your walk, work to-do list, and dinner are feeling a little 'meh', then why not consider carrying out these daily tasks in your wedding gown, like Sophie Kjøller of Styled by Sophie?

The Dubai-based stylist has encouraged others to paint their living room red (figuratively speaking), by dressing up in their finest wares on an otherwise average day, document the process, upload evidence with the hashtag #AllDressedUpWithNowhereToGo on Instagram and nominate others to get involved.

'Apart from the comic relief factor and the joy of taking some time out for you, studies have shown that power dressing can increase your confidence and the ability to think expansively and abstractly, it also has a positive effect on the way that other people perceive you, even increasing their levels of trust', Kjøller told ELLE UK.

'So I guess I wanted to demonstrate, in an OTT way, that dressing well, even when working from home or helping kids with home schooling, can have really positive side effects.'

WFHFits

Founded by three UK and US-based editors, who were being inundated with outfit selfies from fellow housebound editors and designers, @WFHFits is the place to go for all your at home outfits inspirations from comfy trousers to diaphanous dresses. Just direct message the account for a chance at being featured.

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Second Stories Vintage's #SaturdayNightFever

Vintage seller Second Stories have been suggesting their followers celebrate the weekend by dressing up on Saturday night and photographing the evidence for them to repost with the hashtag #SaturdayNightFever.

'I started #SaturdayNightFever to try and retain a bit of joy, and also create a sense of community during this frankly weird turbulent and anxiety-inducing global situation. ' Founder Nicci Fletcher told ELLE UK.

'Dressing up is as much an act of self-care as meditation or a workout in my book. Living by myself one of my biggest concerns when the lockdown was announced was feeling lonely and isolated. Reaching out and creating something that everyone can join with is a way to realise none of us are alone.'

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Daisy Murray
Digital Fashion Editor

Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.

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