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The 25 Best Designer Bags Of 2025 To Suit Every Taste

From Bottega Veneta's latest slam-dunk to the bags spearheading the boho-chic boom, these are the big fashion investments to make this year.

By and Rebecca Jane Hill

There’s a lot of stuff out there, and not all fashion pieces are created equal. Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those niche brands worth knowing to high-street hits of quality, and a few vintage treasures too, our ELLE Edits showcase the very best of the season.


The kingpin of any good capsule wardrobe will always be a great designer bag. For many of us, a logo-ed tote or gilded clutch will have been our first foray into Big Fashion: a gateway into a world we’d long admired from afar, bestowed upon us for a significant birthday, studiously saved up for, or splurged on to mark a celebratory moment.

The Best Designer Bags for 2025 - ELLE′s Top 5

Today, the designer bag market is a behemoth, with every fashion house competing to create the style of the season (or, if they’re really smart, the style of the decade). Of course, those investment-level classics – think the Birkin and Chanel 2.55 – will never lose their lustre, but now there’s a host of new players on the pitch, each one equally desirable and guaranteed to stand the test of time.

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This year, modern minimalist brands are really making noise (well, metaphorically, at least). Quiet-luxury mainstays Toteme and The Row are crafting sublime leather pieces that are both practical in proportion and elegant in aesthetic. For those after something with ‘It’ status, the likes of Miu Miu and JW Anderson are combining statement shapes with dateless luxury.

Whether you're after an investment bag or something shiny and new from the affordable designer bag realm – or perhaps even a vintage designer bag for sustainable bragging rights – see the ultimate ELLE UK guide to the best designer bags of the year here.

The 25 Most Coveted Designer Bags Of 2025

Best Of British

Knight Arc bag

Knight Arc bag

Burberry's Knight bag has been reworked into a mini shoulder version, crafted in Italy from grainy calf leather. The softly structured style is lined with supple suede and showcases the signature horse clip hardware, which can be reattached to adjust the strap length.

A New Classic

Prada Buckle leather bag with studded belt

Buckle leather bag with studded belt

This studded version of Prada's popular Buckle bag is super cool yet super wearable. The bag first debuted in the label’s spring/summer 2024 collection, and has gone from strength to strength. It's a celeb favourite with the likes of Alexa Chung, Chloe Sevïgny and Dua Lipa all having been spotted carrying it.

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Boho Revival

Chloé Bracelet bag

Bracelet bag

In case you missed the memo, the boho revival is upon us – and of course, Chloé is the house leading the charge. Newly bedded-in creative director Chemena Kamali has returned the house to its ultra-feminine, folk-filtered identity, and has revived Phoebe Philo's much-loved Bracelet bag design. This deep wine colour with mixed metal accents will live in your wardrobe forever.

Spacious And Stylish

Bel Air Large Carry All bag

Bel Air Large Carry All bag

The perfect, fit-everything-in bag does not exist...until now. Balenciaga's Bel Air tote is the chicest way to carry everything you need, from laptop to a change of shoes. It is designed with functioning snaps and buckles so you can adjust the generous trapeze shape to fit more — or less — inside.

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Design Driven

JW Anderson Loafer bag

Loafer bag

Jonathan Anderson knows his way around a handbag — and his latest offering for his eponymous label is no exception. Launching last November, the Loafer bag borrows details from the classic penny loafer shoe. Covetable and practical, we want one in every colour.

Iconic Staple

Saddle Bag with Strap

Saddle Bag with Strap

In case you hadn't noticed, nostalgia is having a moment. The Dior Saddle bag, which made its debut under John Galliano's tenure in 1999 for autumn/winter 2000, is an icon of the house. Maria Grazia Chiuri brings her own fresh update, with the blue Dior Oblique jacquard. Equipped with a thin, adjustable and removable strap, the Saddle bag may be carried by hand, worn over the shoulder or crossbody.

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Blazy Forever

Bottega Veneta Small Andiamo Chain

Small Andiamo Chain

The Andiamo is a creation from Bottega Veneta former creative director Matthieu Blazy. Now he is exiting the house to head for Chanel, his designs will become pieces of fashion history.

Noughties Favourite

Marc Jacobs

Marc Jacobs

Riding high on the wave of Noughties nostalgia, Marc Jacobs re-released its Stam bag in 2023: an icon of the Y2K era. Originally carried everywhere by the likes of Rihanna and Lindsay Lohan, this quilted carry-all makes a welcome return for more than its aesthetic appeal: the body is roomy enough for your every last essential, while the secure clasp fastening and chunky chain handle mean it boasts more practical points than most.

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Luxe Tote

Saint Laurent

Saint Laurent

One of the most recognised luxury calling cards, Saint Laurent’s cursive metal logo features on every major bag release. Named after its creator, the graphic designer Cassandre, it takes centre stage in the new Le 5 À 7 Bea: a slouchy, satisfyingly capacious tote that you could stuff your gym kit and laptop in (you won't though - it's far too special).

Statement Red

Givenchy

Givenchy

The Pumpkin is Givenchy's new cult-classic in the making. This puffed-up patent-leather pouch is brilliantly sized (think: all the essentials plus your giant water bottle) and neatly scrunches at the top, to be swung by the buckled shoulder strap.

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Form And Function

Prada

Prada

Prada’s Aimée is a savvy investment for anyone who gives equal value to both form and function. First seen on the AW24 runway, it features a classic rectangular silhouette that slouches down in the middle, meaning you can comfortably swing it over one shoulder.

Jackie Forever

Gucci

Gucci

In such economically turbulent times, the big fashion houses are banking on the heft of their heritage, bringing timeless styles out of the archive and giving them a new-season spin. One of the most successful, Sabato De Sarno’s reimagining of Gucci’s Jackie bag – first launched in 1961 and named after its biggest fan, Jackie Kennedy Onassis – is crafted in rich, glossed leather in the new house hue, Rosso Ancora red. The oxblood hue is inspired by the rich interior of the Savoy Hotel’s elevator, where Guccio Gucci himself once worked as a luggage porter.

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Chain Reaction

Coach

Coach

The Coach revival is seemingly unstoppable, and this season the brand's blockbuster bags are taking over. This one, the Tabby, combines form and function, with timeless gold hardware and a sleek silhouette that'll work perfectly over both denim looks and smarter separates.

Fringe Fanatic

Valentino Suede shoulder bag with fringe

Suede shoulder bag with fringe

More boho! With Alessandro Michele now helming Valentino, he's introduced his signature maximalist aesthetic to everything, including accessories. This studded, fringed bag is reminiscent of Kate Moss at Glastonbury, and perfect for the upcoming summer.

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All Time Favourite

Chanel

Chanel

Perhaps the most recognised designer bag on the planet, Chanel’s incomparable 2.55 likely needs little introduction. Named after the date of its creation (February 1955), Gabrielle Chanel’s revolutionary design changed the way women approached fashion, introducing ease and practicality into what was often a stifling and impractical way of dressing. The 2.55 was the first designer bag to feature long shoulder straps, meaning women’s hands were freed up – at no cost to elegance.

Purse Perfection

Ferragamo

Ferragamo

Creative director Maximilian Davis continues to meld Ferragamo's house codes with contemporary impact this season. A major new launch, the Hug bag features a back panel that wraps across the front, secured by miniature Gancini metal clasps. Made from hard-wearing pebbled leather and perched on metal feet, it's one you'll treasure for decades to come.

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The New Birkin

Soft Margaux 15 Bag in Suede

Soft Margaux 15 Bag in Suede

As a decade of paparazzi photos proves, Mary-Kate and Ashley Olsen have an eye for a perfect bag. Now, it’s their own discreet design being thrust onto the most well-curated wishlists worldwide: the Margaux is The Row’s logo-less hero bag, designed for the working woman and adopted by some of most well-dressed names in Hollywood, from Jennifer Lawrence to Zoë Kravitz.

Logomania

Celine

Celine

As classic as it is covetable, Celine’s Victoire is a flawless designer investment. Launched in 2023, it’s designed to be used by both day and night, sized for the essentials and elevated with just enough gold hardware. The inimitable Triomphe logo is placed front and centre, while the chain straps will bring a glamorous edge to any look, be it a T-shirt and jeans or androgynous tailoring.

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It-Girl Staple

Alaïa

Alaïa

Short, squat and sublimely sculptural, this sausage dog of a shoulder bag is undoubtedly one of 2024’s most in-demand pieces. Inspired by the late designer’s love of dogs, Le Teckel is crafted to a long rectangular silhouette and topped with cursive handles for a silhouette that makes a statement without the need for outré embellishment.

Pleats Please

Miu Miu

Miu Miu

Miu Miu’s Matelassé pleated leather is back in a big way. First used in the brand’s bag collection back in 2006, the artisanal process transcends seasons, bringing touchable, textural impact to cross-body bags and neat top-handle styles. The Arcadie, with its satisfyingly squidgy structure and swingable size, is top of our wish list.

Headshot of Roberta Schroeder
Roberta Schroeder
Senior Ecommerce Editor, Luxury

Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.  


Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.  


When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder

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paris, france march 06: fashion week guest seen wearing a rose trench coat, white dress, green heels and brown prada handbag outside hodakova show during the womenswear fall/winter 2025/2026 as part of paris fashion week on march 06, 2025 in paris, france. (photo by jeremy moeller/getty images)
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