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Kaia Gerber And Hailey Bieber's Go-To Knitwear Brand Has The Best Cyber Monday Sale
According to the style set, this is the only place to stock up on cosy cardigans and classic jumpers.
It may be Kendall Jenner's ideal destination for denim, and EmRata’s favourite for dresses, but Reformation has recently become the go-to label for cult earth-conscious knits – if the A-list's snuggly selections are anything to go by, that is.
The season of snuggly sartorial choices is upon us, and good knitwear should be the backbone of any winning winter wardrobe. A good cardigan or jumper will form the basis of those cold-weather looks that are both comfortable and cool.
In the market for some new knits? Take it from Taylor Swift: Reformation is the brand to turn to. In a video she released earlier this year reacting to the news that her 2019 hit Cruel Summer reached number one on Billboard's Hot 100 List, Taylor sported Reformation's Jadey Cashmere Oversized V-Neck Sweater. A few weeks later, on a stroll around her Los Angeles neighbourhood Kaia Gerber wore the same jumper in the same hue. Swift then championed the label's autumnal Radlee Knit Dress on her highly publicised girl's night out with newly single Sophie Turner, before reaching for its Cashmere Boyfriend Sweater after that. Even street style Princess Hailey Bieber has stepped out in a Reformation cardigan to keep away the cold.
In short, Reformation might be synonymous in your mind with ditsy dresses and floaty florals, but its knitwear is the real star of the show – and the best part? It's now all included in the Reformation Cyber Monday sale, in which everything on-site is discounted by 25%. So, what're you waiting for?
Taylor Swift and Kai Gerber's favourite for obvious reasons, this is a snuggly cashmere jumper worthy of attention. We'll be styling with slouchy jeans and our new favourite trainers for the foreseeable.
Available in a host of hues and patterns, the Cashmere Boyfriend Sweater is the ultimate luxe off-duty choice.
Millie Bobby Brown has one in this red and white striped colourway, which we'd pair with black tailored trousers and loafers for the easiest (and cosiest) winter work look.
Emily Ratajkowski's favourite Reformation dress is the Alden Knit Dress, which she favours in the colder months with sheer tights and knee-high boots.
It was the evening excursion that broke the internet, and when Taylor Swift took newly single Sophie Turner out for dinner, this is what she was wearing.
The minute Selena Gomez wore a black mini dress on a night out with her BFF Taylor Swift, it inevitably sold out. The label's Maylee Knit Dress is similar though. Just add seriously OTT knee-high boots for optimal style points.
Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.
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