It's no secret that Australian brand Zimmermann has holiday dressing sussed. Founded by sisters Nicky and Simone Zimmermann in 1991, the label has put easy, breezy bohemian dresses high on our packing lists ever since. Zimmermann's signature louche silhouettes, evocative cutouts and, perhaps most pointedly, its dreamy prints have made it the resort wear brand of choice for It-girls world over.
You need to look no further to understand the brand's universal allure than a recent trip to Mykonos, where a set of global stars descended on the Greek island to toast the latest Zimmermann collection. Among those notable names wearing the brand from top-to-toe was Laura Harrier.
'Zimmermann just gets the fantasy of vacation,' the American actor tells ELLE UK. 'The pieces are feminine, elevated, and light enough to toss in a suitcase but still make you feel like the main character wherever you are.'
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'Pack things that move,' Harrier says on the topic of packing like a pro. 'Anything that flows, flutters, or catches the light a little. Those are the pieces that make the moment feel cinematic.'
She's right. Zimmermann's signature aesthetic comes most alive when worn in roomy silhouettes, whether silk chiffon evening dresses or sweet cotton two sets for the day. What's best about curating a holiday wardrobe from Zimmermann is the consistency of its collections, which means you can just continue to add and build your wardrobe like you do your holiday memories.
Even if the brand's signature bohemian elegance isn't your usual thing, it's hard not to fall for it or consider it the ultimate switch off. Trying on a new guise is an easy way to side step out of your usual life and into something all the more relaxed.
If this is the summer you signal your first foray into the world of Zimmermann then here's where to begin. Laura's favourite? 'A floor-length black dress I wore one night —sleeveless, super fluid, and it felt very Grecian goddess. The silhouette was so simple but powerful, and the way it moved in the wind by the water… it was giving drama without trying too hard. Definitely my favourite moment.'
The Best Holiday Pieces To Buy From Zimmermann
Zimmermann Cascadian Strapless Midi Dress
Zimmermann Ascension Plunge Halter Maxi
Zimmermann Cascadian Asymmetric Dress
Zimmermann Rapture Clutch
Zimmermann Fringe Tote
Zimmermann Halcyon Clutch
Zimmermann Rhiannon Metallic Frill Skirt
Zimmermann Scarborough Relaxed Short
Zimmermann Coco Embroidered Denim Short
Zimmermann Gleam Slide
Zimmermann Gleam Sandal 65
