'It’s All About Celebrating Bold Self-Expression' — Ariana Grande Opens Up About Her New, Post-Glinda Makeover

Ariana Grande has become known for her commitment to a look. Once, it was an A-line mini dress worn with a high-pitched ponytail, while most recently it has been Glinda-pink or nothing. Now, she's taking another look towards the rainbow, but this time from a whole new aspect.

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Returning to her role as a Swarovski ambassador for its SS25 campaign, Grande takes things in a typically sparkly direction while dressed up in a kaleidoscope of colourful crystals that dazzle in the Mert and Marcus-shot imagery.

'I love the storytelling,' Grande tells ELLE UK of the portraits. 'I love the vibrant colours and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.'

Swarovski is a household name around the world and Grande understands how far and wide these photographs will be seen, as well as how fortunate she is to collaborate with such a creative enterprise. 'It’s an honour to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewellery,' she added.

Fans of Grande will be most pleased to see that her famous ponytail returns for the campaign - though this time is comes lilac-tipped and considerably shorter. In one of the photos she takes on a monochrome guise with immaculate coordination as her hair, sunglasses, clothing and jewellery are all the same lilac. It's the same idea but different execution for Grande as she swaps blush pink for pretty purple.

Mert and Marcus for Swarovski

No stranger to dying her hair (remember the Cat Valentine days!), there's no regrets from Grande on this hairpiece. 'Continuing this creative journey with Giovanna [Battaglia Engelbert, creative director] and Swarovski has been such a dream,' she affirmed. 'From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression and I’m so grateful to continue creating magic together!'

And just like that, Grande waves her wand once again.

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