THIS CONTENT IS CREATED FOR LOUNGE BUT ALL PRODUCTS ARE CHOSEN BY TEAM ELLE
You likely already know lingerie label Lounge for its supremely comfortable yet body-sculpting everyday underwear: the brand makes what many ELLE team members believe to be the world’s most comfortable bra (it’s this one, FYI), and has amassed a loyal following for its sporty separates and off-duty essentials, such as the Everyday Flex Bralette and the Smooth Mesh Briefs.
But of course, a brand whose tagline is Comfort Made Sexy is also perfectly placed to navigate the divisive subject of Valentine’s Day lingerie: something you likely either love or loathe with a passion.
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If you fall into the latter camp, know this: thanks to a raft of elevated, woman-run new players, the category has come a long way from the days of flammable pink synthetics and dental-floss construction, and there’s now plenty of playful, aesthetically pleasing options out there for you to treat a loved one to (or gift to yourself).
Lounge’s Gallery Of Love, which is available now, comprises three cohesive collections designed to fit and flatter as well as the brand’s core collections (which, if you’ve tried, you’ll know are really very good). Amoura is for the fairytale romantics: think ruby-red mesh, heart-shaped embroidery and boning that is cleverly body-contouring and flexible enough to ensure unrestricted movement. While the Amoura Corset set is clearly designed with February 14 in mind, the Intimates Set, comprising a soft-cup bra and thong, is the kind of thing you’ll find yourself wearing all through the year.
For those after something sultrier, the black Vida collection is all corsetry, cut-outs and fluid silk, with subtle chain-link embroidery that runs across each piece. The Vida Bodysuit showcases the in-house, all-female design team’s eye for intricate silhouettes to perfection, while the Slip Dress combines support and sculpting underwire with a fluid, effortless body.
And for those who want to take a more playful approach to bedroom dressing, the Mariana edit features bras, babydolls and a sheer dressing gown in gauzy bubblegum pink, complete with pearls and heart-shaped needlework.
So far, so aesthetically pleasing, but these pieces are more than a one-wear wonder, too. Every piece is designed in-house by the brand’s all-female team of designers, comes in a truly inclusive size range, and deliberately eschews kitschy trends to ensure you’ll be pulling it on (and off) for years to come, whatever the month may be. Remember, great lingerie isn’t just for Valentine’s.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
