The Black Friday 2024 deals are major: this much we know. From that entrance-making designer party dress to the bronzer you saw on Tiktok, via a slick new pair of boots and that fresh pair of straighteners we know you need, there's a deal to be had on pretty-much everything.
Now, as more and more brands join the Black Friday scrum, it can be particularly tricky to scroll through the offers and emerge unscathed. We've all got a pair of 10-inch stilettos or a one-size-too-small sweater lingering sadly at the back of our wardrobes, a reminder of impulse-purchases past. So, how to navigate the sales like a shopping pro? That's something we can help with.
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While us ELLE UK editors might not be able to make it through an hour of Netflix without picking up our phones, when it comes to shopping we know how to focus. Here, we're passing on all our wisdom so you too can reap the rewards of a successful Black Friday shopping spree today, over the weekend, and into Cyber Monday next week. Whether you're in the market for capsule-wardrobe staples or after the biggest deal on the best new hairdryer, we've got you...
Reformation Cashmere Boyfriend Sweater
The Best Black Friday 2024 deals
- The Best Black Friday Bag Deals
- The Best Black Friday Fashion Deals
- The Best Black Friday Beauty Deals
- The Best Black Friday Perfume Deals
- The Best Black Friday Candle Deals
Which Brands Participate In Black Friday?
These days, the behemoth that is Black Friday is hard to escape – and if you can't beat them, join them. Many of our go-to fashion and beauty names regularly take part in the discounting, from Reformation to Mejuri. Here, see all the details on the sales we head to first...
The Best Black Friday Fashion Sales
- Anthropologie Black Friday
- Arket Black Friday
- ASOS Black Friday
- Aspinal of London Black Friday
- Astley Clarke Black Friday
- Astrid & Miyu Black Friday
- Cos Black Friday
- Clarks Black Friday
- DeMellier Black Friday
- Farfetch Black Friday
- H&M Black Friday
- Harvey Nichols Black Friday
- Hey Harper Black Friday
- John Lewis Black Friday
- Karen Millen Black Friday
- Kitri Black Friday
- Levi's Black Friday
- Liberty Black Friday
- Mango Black Friday
- M&S Black Friday
- Missoma Black Friday
- Mejuri Black Friday
- Monica Vinader Black Friday
- Mytheresa Black Friday
- Other Stories Black Friday
- Pandora Black Friday
- Reformation Black Friday
- Rixo Black Friday
- Selfridges Black Friday
- Skims Black Friday
- Swarovski Black Friday
- The Outnet Black Friday
The Best Black Friday Beauty Sales
- Charlotte Tilbury Black Friday
- Cult Beauty Black Friday
- Elizabeth Arden Black Friday
- Glossier Black Friday
- Ghd Black Friday
- Harvey Nichols Black Friday
- ILIA Beauty Black Friday
- Jo Malone Black Friday
- John Lewis Black Friday
- Kiehl's Black Friday
- Liberty Black Friday
- LookFantasic Black Friday
- Merit Beauty Black Friday
- Sephora Black Friday
Iconic London Blurring Blush Sticks
YSL Black Opium Eau de Parfum Extreme
What is Black Friday?
With beginnings in the United States, Black Friday is traditionally the day following Thanksgiving. Marking the start of the Christmas period, it's also the busiest shopping day of the year, when retailers discount prices in a hope to boost sales before the end of the year.
There are a few different stories floating around regarding the origins of the term Black Friday. Some believe it to refer to the fact that businesses' books would be 'in the black' following a major sales weekend, while others believe it refers to the disastrous occurrences when almost everyone called in sick to work the day after Thanksgiving.
When Is Black Friday 2024?
Black Friday always falls on the last Friday of November which, in 2024, is the 29th.
How Long Do Black Friday Sales Last?
How long is a piece of string? Traditionally, Black Friday is November 29, but many retailers start the party early these days – some as early as November 1 – and most continue on to Cyber Monday, which this year is December 2.
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