Swedish brand Hodakova is the winner of this year's LVMH Prize, the prestigious annual fashion award recognising and supporting emerging fashion design talent.

Hodakova, which was founded by Ellen Hodakova Larsson in 2021 and is best known for its sustainable focus and playful wit, beat seven other young labels for the title, including Paolo Carzana, Fidan Novruzova, and Karoline Vitto.

Other winners included Dutch designer Duran Lantink, who was awarded the Karl Lagerfeld Special Jury Prize, and Fashion East alumn Standing Ground, which walked away with the inaugural Savoir-Faire Prize, aimed at promoting artisanal skills.

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Each year, award recipients receive a cash prize and mentoring from LVMH’s team of experts, providing emerging brands with a much-needed financial leg-up and guidance when starting out in the industry.

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Larsson is the first Swedish designer to win the LVMH Prize. Raised on a horse farm in Strängnäs, Sweden, she is deeply influenced by her mother, a seamstress specialising in fur repair. This upbringing fostered a practical and resourceful approach to clothing, which has become a hallmark of her work. Her designs incorporate utilitarian elements, using only repurposed materials.

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