We love a TikTok viral video or trending product. Whether it's a new sleep hack or a powder foundation that folks are losing their minds over, we wanna be the first to know what's making waves on the interwebs. And the most recent It-piece blowing up on TikTok is no different, with jewellery fans sharing their love for a certain Pandora charm.
The charm itself, designed in the shape of a firefly, might not look particularly different on first glance. The piece features a dainty silver hoop, from which a cute little firefly hangs alongside a round disk, which reads 'you light up my life'. But the part the people are really frothing is the fact that the charm is glow in the dark. Yep, you read that right. As soon as you switch off the lights, the firefly's abdomen has a subtle green glow. And, just like that, a viral TikTok item was born. A quick jump over to TikTok and the '#fireflycharm' hashtag already has over 8.2 million views.
This post shows the charm's colour-changing quality in action and has garnered over 779,000 likes.
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Here's another TikTok showing one shopper unboxing their very own firefly with the caption 'finally got it 🥺🫶'
Followers commented:
ITS A NEED.
on my way to pandora now to get for myself💅
okay it’s a sign i need this
THIS IS THE CUTEST THINGGG
i need it its all over my fyp
I cant tell you how much I need this
As is often the case with viral products, the glow-in-the-dark firefly charm is currently sold out online, but you might wanna try and find yours in-store. Or, you can choose to sign up for the waitlist.
Natasha Harding is the former Fashion Editor (Digital & Print) at Cosmopolitan & Women's Health UK. Working in fashion journalism for just under ten years, she’s covered over 30 international fashion weeks, hundreds of red carpets and religiously scours the runway every season to create the brand’s bi-annual trend report. Joining Cosmopolitan back in Australia, Natasha moved to London a few years ago and is now the resident expert for celebrity style and industry news, fashion features and e-commerce. Follow Natasha on Instagram
