Prada goggles, Gucci logo-covered puffers, Fendi salopettes and even *that* Chanel snowboard... Anyone who has hit the slopes in recent years can't have helped but notice (and fallen victim to) the inexorable rise of high-fashion skiwear. But a lesser-known fact is that it was Giorgio Armani who started the trend, when he launched his Neve line back in 1995.
And now, the Italian fashion designer is re-asserting his brand as the pinnacle of slope-side elegance, by hosting a super-exclusive show in the luxurious resort of St. Moritz over the weekend to unveil the Giorgio Armani Neve Autumn/Winter 2022/23 collection.
Set in a snowy square opposite the historic Olympia Stadium – that hosted the Winter Olympics in 1928 and 1948 – and with the scenic hills of St Moritz in the background, the Neve show was a glitzy celebration of all things 'ski chic'. Models walked down the wooden runway in fabulous faux fur coats, fluffy boots, statement hats and XXL puffers, as well as graphic-print outerwear and cosy jumpers in a nod to the brand's Nineties roots.
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The collection perfectly hit that sweet spot between technical sport skiwear and elegant après-ready style – all while an exclusive guest-list of fashion editors, socialites and actors alike looked on from the snow-topped FROW, wrapped in enviable mountain-chic get-ups of their own.
The St Moritz show marks the opening event of Giorgio Armani Neve's high-altitude tour, that will see the brand bring its mountain-ready collection to a selection of Europe's most iconic ski resorts in the coming months, including Megève, Verbier and Courchevel. See you on the slopes!
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
