Ahead of his upcoming first collection for British fashion house Burberry, Riccardo Tisci has unveiled a brand new logo.
Making clear the departure from Christopher Bailey’s vision of the brand, Tisci went to choice graphic designer Peter Savile for the first redesign in almost 20 years. Savile is a fashion-world favourite, and was also used by Raf Simons to change up the Calvin Klein logo.
On his Insta stories Tisci showed the pair’s creative process via their email correspondence, which included Tisco sending ‘a logo from 1908 and a Thomas Burberry monogram’ that he found in the archives.
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When sharing the new designs, showing the initials T.B intertwined in yellow and orange, Tisci captioned them, ‘Past | Future’ clearly signally both his excitement to work at a heritage brand but also his desire to look to the sartorial future.
In a statement, the former Givenchy creative director wrote, 'Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.'
Now this has us very excited for fashion week.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
