Marni's Carolina Castiglioni Is Launching A New Fashion Brand

Carolina Castiglioni and Gianni Castiglioni

Carolina Castiglioni, the daughter of Marni founder Consuelo Castiglioni, is launching her own brand, Plan C.

Two years after her mother exited Marni, Carolina has enticed her family back into the fashion arena with her new label for which she will be creative director. Her father, Gianni Castiglioni, will serve as CEO and brother Giovanni has been appointed operations director, reports WWD.

Plan C will launch for spring 2019, and will sit within the luxury market. The label will present two collections per year, both of which will be made in Italy. The offering will feature ready-to-wear, knitwear and accessories and will be sold from Plan C's Milanese HQ.

Although Marni was best known for its bold prints, little is known about what Castiglioni's brand will look like. She was director of special projects at her mother's label and is credited for opening it ip to a wider audience.

Ella Alexander

Ella Alexander is Harper’s Bazaar's Deputy Digital Editor. She writes across all sections, covering fashion, arts and feminism – from fashion features and shopping galleries to celebrity interviews and long-form opinion pieces. She lives in South London and has an ardent love for Keith Richards, Gary Barlow, AA Gill, George Orwell and Patti Smith (not in order). Her favourite film is The Labyrinth, mostly because of David Bowie, and she is distinguishable through her self-titled ‘Jeremy Corbyn baker boy hat’. She recently achieved relative fame after the Clooneys named their twins, Ella and Alexander, after her.