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9 Of The Best Vegan Moisturisers, Tested By 530 Women
Completely vegan and they actually work.

We’re all trying to make our beauty regimes more planet-friendly, whether that be going down the more sustainable route by ditching make-up wipes and saving on water, or upping our recycling of empty pots and packaging. One of the biggest ethical beauty movements? Vegan skincare.
Veganism has gone from niche to necessary in recent years, with people proudly declaring their animal-free diets — but it’s not just about what we eat, it applies to our skincare routines too.
However, with beauty brands launching left, right and centre, it can be hard to figure out which ones are actually producing vegan formulas. So, our panel and experts have tried the best vegan moisturisers out there, to find the products that really do stand up to their non-vegan counterparts (and in some cases, actually perform better).
These are our standout vegan moisturisers:
Best vegan moisturisers
Are vegan and cruelty-free the same?
Usually they come as a pair, but not always. A formula is considered vegan if it doesn't contain any animal-derived ingredients (similar to your favourite vegan dishes). Honey, beeswax, keratin, collagen, glycerin and squalane are all common skincare ingredients sourced from animals, making them a no-go when it comes to vegan skincare.
To be cruelty-free, a product must not have been tested on animals during any stage of the development process — from product formulation to the finished result.
If both are important to you, there are a number of ways to check.
The most obvious way is by looking at a product's packaging for a statement that declares its vegan and cruelty-free credentials. Similarly, brands can pay to be certified by Vegan Action, PETA, The Vegan Society or Leaping Bunny and will feature the organisations' logos.
Products can still be vegan and not certified though (confusing, we know). If you want to be an A* student, channel your inner skintellectual and always check the ingredients list.
How we test
To find the best vegan skincare products, our panel of 532 testers tried 39 brands of vegan day and night creams for a period of four weeks, to see how effective they were at boosting hydration and improving fine lines, wrinkles, age spots and pigmentation.
Testers also judged how easy each product was to use, as well as whether it had any impact on skin texture, radiance, elasticity and firmness.
To be included in our round-up, the moisturiser had to either be certified vegan or have a vegan-friendly ingredients list, checked by our experts.
Here are the best of the bunch.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.


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