Think of Hailey Bieber and glowing skin naturally springs to mind. After making doughnut-glazed skin a global phenomenon and sending her beauty secrets out into the world in the form of peptide lip glosses and glazing fluids, the 27-year-old model and Rhode brand founder has become synonymous with all things glow-y and dewy.
No surprise then, that as she returned to social media to post a photo of herself for the first time after welcoming her first child, Jack Blues Bieber, the model was the picture of healthy, radiant skin – complete, of course, with her equally enviable flushed cheeks, natural freckles and fluffed-up brows.
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Showing off the now sell-out Rhode phonecase, the new mother took to her Instagram story to reveal her new maternal glow for the first time, just shy of a month after welcoming her first child with husband Justin Bieber. Captioning the image 'hi', she appears to be wearing minimal make-up if not nothing at all (we'd hazard a guess that the Rhode Pocket Blush is behind her natural flush) and with a distinct postpartum radiance.
Bieber's lit-from-within-glow has become a major talking in the beauty industry and naturally one we all want to emulate. Luckily, she doesn't gate keep as to how she creates her effortless radiance.
In a previous ELLE UK interview, Bieber revealed exactly how she creates her luminous glow. 'I feel like my approach is very much less is more, I don't think it takes a whole lot to have great skincare routine. I think even if you accomplish just washing your face, that's better than nothing,' she said.
'I'll never depart from wanting that glazed glowy dewy skin, I feel like it's so fresh and natural. I definitely love that kind of like blushing flushed vibe. On a day to day basis if I wake up and do my skincare routine, I'll put my SPF on and then I'll just put on a pinched looking blush, brush up my eyebrows and use the Rhode Peptide Lip Treatment,' she revealed.
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Amelia Bell is the Multiplatform Beauty Director for ELLE UK and Harper’s Bazaar, developing beauty strategy, writing, editing, and commissioning, and leading beauty content across both sites. Amelia has a particular interest in wellness and longevity, exploring the skin-mind connection, and decoding the latest treatments, tweakments and runway trends. She also has bylines for Women's Health, Refinery29, British Vogue, Harrods Magazine, and more.
