Between Chloe Moretz's game-changing barefaced SK-II campaign, and Lili Reinhart's spot cream Instagram stories, more than ever before the A-list are baring all and showing the world their own cystic acne woes.
And, although we appreciate them bursting the celebrity skin bubble of photoshop fakeness and next level make-up artistry, more often than not, the unrealistic beauty standards of flawless 'no make-up' selfies and perfect poreless skin still flood our Instagram feed.
Of course, we feel for any woman who spends hours covering up that pesky spot, including celebrities that are exposed to criticism 24/7, but we're yet to see a full-on adult acne situation that champions the reality of what so many women have to deal with on a daily basis.
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Until now.
Joining the growing army of body and skin positive Instagram movements is #Freethepimple. An online community for anyone enduring the physical and emotional effects of adult acne, #Freethepimple is all about defying normative beauty standards and encouraging women to embrace the skin they're in, minus the make-up.
Founder Louise Northcote, a fashion buying student and Britain's Next Top Model finalist, told i-D, 'Growing up I didn't have people who I could talk to about acne. So now I've built this community by using this hashtag.'
As with everything, it's a completely personal decision to cover your acne and enjoy the beauty of make-up, or leave the concealer at home and go loud and proud with your bare skin.
Either way, we're one step closer to diverse and relatable beauty standards, and to that we say a big YAS.
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George Driver was the former Senior Beauty Editor - Digital at ELLE UK.
