Unsurprisingly, Pat McGrath sent the internet into meltdown when she announced that she was adding base products to her eponymous brand last month – and today the make-up artist’s debut trio of skin-perfecters is finally available.
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Apparently 25 years in the making, ‘Skin Fetish Sublime Perfection: The System’ comprises three base products – primer, foundation and powder – that McGrath has designed to offer a complete skin ritual for all types and tones.
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And it’s safe to say that the mother of make-up knows how to dial up the anticipation – The System’s dedicated campaign video had us staring at our screens for longer that is probably advisable. Shot by industry legend Steven Meisel, the viral video introduces Mcgrath’s latest muses, including Damian Hurley, Violet Chachki, Zhengyang Zhang and Primrose Archer.
The star of the show, however, is the Skin Fetish Foundation, which arrives in 36 shades. McGrath is confident that there’s one out there to suit every skin tone. The spectrum is divided into five levels, (Light, Light Medium, Medium, Medium Deep, Deep) and the texture is almost-serum-like, so you know you’re getting unreal radiance rather than a too-matte finish. Apply it with your fingers, patting gently into the skin, to mimic Mother’s signature application process.
Skin Fetish Sublime Perfection: The System is available right now – but we'd advise moving quickly, as it's destined for sell-out status.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
