1Carolina Herrera
RexThe look: Powerful Ponytails
Hairstylist: Odile Gilbert
Key products: Tresemme BeautyFull Volume Cream and straightening irons
Top tip: A super straight ponytail makes a statement, especially when paired with a deep side parting. For the finish, you're aiming for sleek and shiny, not greasy.
2Carolina Herrera
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3Proenza Schouler
LAUNCHMETRICS SPOTLIGHTThe look: More Texture Is More
Hairstylist: Holi Smith
Key products: Bumble and Bumble Thickening Spray and Don't Blow It
Top tip: There was a little bit of everything going on backstage – embracing curls on some, adding extensions to others, and straightening a few, too. For the straight look, Holi recommends beveling the ends to make sure it doesn't look overly 'done' and processed.
4Proenza Schouler
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53.1 Phillip Lim
LAUNCHMETRICS SPOTLIGHTThe look: Each To Their Own
Hairstylist: Duffy
Key products: KMS Moisture Repair and water
Top tip: Many of us are so used to blow-drying our hair as soon as we hop out of the shower that we rarely get to see what it would do naturally if left to its own devices. Duffy recommends spraying it with water mid-day to bring some of your natural texture to the surface.
63.1 Phillip Lim
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7Tory Burch
LAUNCHMETRICS SPOTLIGHTThe look: Velvet Bows
Hairstylist: Guido Palau
Key products: Redken Diamond Oil shampoo and conditioner
Top tip: Once washed, dried and tamed, Guido pulled the hair into a super low pony with a middle parting, and wrapped the tie with a chunky velvet ribbon. 'If it's floppy, asymmetric, or a little undone it just adds to the charm.' We can get on board with that.
8Tory Burch
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9Marchesa
RexThe look: Full On Florals
Hairstylist: Antonio Corral Calero
Key products: MoroccanOil Smoothing Lotion and Dry Texture Spray
Top tip: Go bold of go home. Antonio attached fresh flowers to the front of the hair, alternating size and shades. Wearable? Maybe not. Pretty? Hell yes.
10Marchesa
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11Marchesa
Rex 12Altuzarra
The look: Wayward Ponytails
Haistylist: Odile Gilbert for Tresemme
Key products: Tresemme Beauty-Full Volume Mousse and Volume Flexible Hairspray
Top tip: A style like this needs guts to begin with, which is why Odile used mousse to prep the hair. Once dried, pull it back into a messy ponytail and tong pieces at random, leaving around two inches on the ends untouched to keep it looking natural.
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15Prabal Gurung
The look: Power Parting
Hairstylist: Anthony Turner for Wella
Key product: Wella SugarLift and Rugged Texture
Top tip: To create a statement side parting, use the corner of your eyebrow as a starting point for the line. Then, use your fingers to rake your hair back off your face – 'it feels far cooler than using a brush,' says Anthony.
16Jenny Packham
Getty ImagesThe look: Romanic Knots
Hairstylist: Odile Gilbert for Tresemme
Key product: Tresemme 24 Hour Body Foaming Mousse in wet hair and Fresh Start Dry Shampoo
Top tip: Frame your face with a 'fringe effect' by pulling your hair over into a deep side parting. Odile then twisted half an inch sections, and knotted them through without any pins or grips. Sound too tricky? Cheat it by using hair slides to secure it in place and pull pieces over the top to disguise.
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17Jenny Packham
Getty Images 18Jenny Packham
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19Jenny Packham
Getty Images 20Jenny Packham
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