Kim Kardashian is a world-renowned beauty mogul and more specifically, our go-to for all things hairspiration. With a team of experts at her every beck 'n' call (I mean, I would also have a live-in glam squad...), there's no style or cut that the reality star-turned-business head hasn't experimented with, today, resurrecting the 90s flicky bob from her arsenal.

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Just short of 24 hours ago, Dimitris Giannetos, Kim's hairstylist for the occasion – whose clientele also includes the likes of Megan Fox, Camila Cabello and Amal Clooney, to name a few – shared a photo of her fresh new cut on Instagram. Describing the style in the caption of his three-part carousel post, Dimitris wrote: 'The 90’s bob.'

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As shown, Kim has had her once-long raven locks chopped into a shoulder-length bob with the roots slicked down and ends flicking up. Minus the butterfly hairclips, this cut draws inspiration for the popular 90s look – not to mention the deep side parting. Think: Cameron Diaz as Kimberly Wallace in My Best Friend's Wedding.

Want to recreate a similar look at home? Well, look no further than to my go-to products for fixing up a tamed bob look.

Your sleek bob tool kit
High Shine Shampoo Hair Prodigieux 400ml
NUXE High Shine Shampoo Hair Prodigieux 400ml

Prep hair with this shampoo that adds unbeatable shine and encourages soft, radiant-looking lengths.

Hair Prodigieux® High Shine Conditioner 200ml
NUXE Hair Prodigieux® High Shine Conditioner 200ml
Credit: Courtesy of brand

Follow with this conditioner to lock in shiny, soft and radiant-looking lengths.

Clean Stylers Prime & Prep Hair Treatment Spray 150ml
FEKKAI Clean Stylers Prime & Prep Hair Treatment Spray 150ml
Now 25% Off
Credit: Courtesy of brand

Add in a few spritzes of this mist into wet locks before heat styling. It hydrates and detangles as well as strengthens and repairs damaged strands.

Chronos Hair Straightener in Icy Blue
ghd Chronos Hair Straightener in Icy Blue
Now 17% Off
Credit: Courtesy of brand

Smooth wavy locks with ghd's Chronos Hair Straightener. It's one of the best styling tools on the market while adding breakage protection.

Kitsch Eco-Friendly Creaseless Clips x 4
Kitsch Kitsch Eco-Friendly Creaseless Clips x 4
Credit: Courtesy of brand

For a sleek blunt bob, you need flat clips when you set your hair. Use after styling and remove before heading out the door.

Style + Treat Yuzu + Plum Oil - Sleek Stick 15g
BRIOGEO Style + Treat Yuzu + Plum Oil - Sleek Stick 15g
Credit: Courtesy of brand

The perfect product for taming flyaways? BRIOGEO's sleek stick. Use sparingly at the root.

Though, before following in Kim's footsteps and committing to the cut, it's worth considering that in a couple of weeks, she may or may not be sporting waist-length tresses. After all, she is the ultimate hair chameleon!


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Headshot of Lia Mappoura
Lia Mappoura
Beauty Writer

 Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she’s an expert in recognising the season’s next big beauty look (before it ends up all over your social media feeds). You’ll usually find her putting TikTok’s recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it’s true). Find her also on LinkedIn.