Emily Ratajkowski is a fashion mogul but with her fresh new bouffant bob, she's anything but a side character in the beauty space. Today may just be the day we crown a new celebrity hair chameleon...

Just short of 24 hours ago [October 16, 2024], EmRata took to Instagram to share photos of the recent SELF-PORTRAIT fashion campaign in which she fronts. As shown in the pics, for the shoot, Emily underwent a hair makeover with one look featuring glossy, bouffant curls that sit at shoulder-length.

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The fashion brand itself also took to social media to share a number of the campaign's photos and videos. As they wrote themself in the caption of the below, 'Watch the story unfold as Emily Ratajkowski takes her space in the spotlight.'

While the inspiration behind the campaign is yet to be revealed, there's no denying that the hair looks are reminiscent of pinned curls circa the 1960s. Though, having said that, whether the decade's hair was curly, straight or wavy, it was actually volume and height that were the main goals.

And with such a bouffant finish, it's safe to say that Emily's recent 'do certainly meets the criteria.

Your bouncy bob tool kit
Volumizing Shampoo 250ml
FABLE & MANE Volumizing Shampoo 250ml
€5 at Sephora
Credit: Courtesy of brand

Perhaps my favourite shampoo to date, this formula not only smells divine but effortlessly adds body and volume to super fine strands, without feeling heavy or clunky.

Volumizing Conditioner 250ml
FABLE & MANE Volumizing Conditioner 250ml
£28 at Sephora
Credit: Courtesy of brand

Top with the co-ordinating FABLE & MANE Volumizing Conditioner for voluminous yet silky strands like no other.

Hair Volume Mousse Volumania 250ml
got2b Hair Volume Mousse Volumania 250ml
£5 at Boots

On damp hair, add your volumising mousse of choice. This one is super affordable and adds bounce and texture sans-the crunch.

The Double Shot Blow-Dryer Brush
Drybar The Double Shot Blow-Dryer Brush
£125 at Sephora
Credit: Courtesy of brand

One of the most integral steps for achieving a bouffant bob: the blowdry brush. This one from Drybar is a firm Cosmo fave; it's super easy to use and adds the perfect amount of curve to strands.

Body Volume Dry Hold Spray for Fine Hair, 200ml
Andrew Fitzsimons Body Volume Dry Hold Spray for Fine Hair, 200ml
£9 at Boots
Credit: Courtesy of brand

Finish with a dry hold spray for a long-lasting style. This one is perfect for fine hair and is often used by Khloé Kardashian!

Pink Back Combing Brush
Technic Pink Back Combing Brush
£3 at Amazon
Credit: Courtesy of brand

While not essential, a backcombing brush as such is great for fluffing up any limp locks. From the ends to the root, comb backwards and smooth over once happy with the volume.

There's no knowing what hairstyle Emily will debut next... perhaps an electric blue pixie cut? Too far?

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From: Cosmopolitan UK
Headshot of Lia Mappoura
Lia Mappoura
Beauty Writer

 Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she’s an expert in recognising the season’s next big beauty look (before it ends up all over your social media feeds). You’ll usually find her putting TikTok’s recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it’s true). Find her also on LinkedIn.