Selena Gomez isn't just bringing powder blush back with her new Rare Beauty Soft Pinch Luminous Powder Blush Collection. She just popped up at the launch of the new blush, wearing a perfectly retro beehive hairstyle, and it's straight out of Hairspray.
The star threw the launch of her latest product in New York City and was certainly channelling upper Eastside socialites of yesteryear with this all-pink ensemble.
Her charming bouffant style was defying gravity, worn down with straight hair falling down her back. A lot of magic must have gone into getting that volume in the top without the hair being up or visibly fastened at all.
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The front section was parted to the side and slicked down, framing the face and slipping in behind the ears to stay part of the sleek, uniform body of hair. It's quite simply polished perfection.
Naturally, given the nature of the event, Selena matched the hairstyle with perfectly pink blush and a rose lip, in a sweet look that gave ballet-core. Blush was underappreciated for years, but in the past few it's only going from strength to strength, and this new offering from Rare Beauty is one more delight to add to our blush Arsenal.
The shade names include cheer, happy, hope and joy, which is exactly how blush makes us feel.
It's safe to say we'll be adding more than one of these to our baskets.
Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.
![jodie turner smith new bob met gala new york, new york may 05: jodie turner smith attends the 2025 met gala celebrating superfine: tailoring black style at metropolitan museum of art on may 05, 2025 in new york city. (photo by dimitrios kambouris/getty images for the met museum/vogue)](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/gettyimages-2213610212-688772f19e73e.jpg?crop=0.500xw:0.750xh;0.257xw,0.0204xh&resize=360:* "Jodie Turner-Smith new bob The 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" - Arrivals")
