Florence Pugh really delivers when it comes to exciting and experimental hairstyles. And we are so grateful for the latest hair transformation. It's is a real squinter and has us zooming in to try to figure out exactly what is going on to create the style. What we do know for sure, is that it's everything.
In snaps shared to her Instagram, Florence shared some BTS from Rachel Chinouriri's new music video, revealing her part in it. While the Y2K outfits are spectacular, it's the hair we can't get over. With folds, clips and cris-crossing galore, the stylist behind this look has created this incredibly late 90s early 00s head of pineapple spikes and it's serving pop-punk princess.
While some of the hair comes forward in the form of a feathery fringe, the bulk of it is defying gravity in a verticle peroxide dream, with a little of the bottom layer left down to give a subtle bob mullet.
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And let's just say her fans were losing their minds over the look in the comments:
'This is so early 2000s coded I love'
'This reminds me of 90s Naomi & Kate'
'Beaut… mega hair'
'hat hair is all kinds of OMG'
'It’s giving modern bratz meets spice girls. obsessed w this duo 😍💕'
Pugh accompanied the post with the sweetest message to Rachel, captioning it: 'The magical @rachelchinouriri did it again. Wrote and released another incredible song. I was lucky enough to get to watch her on her music video set for "Never Need Me" and then lucky enough to be in it. I’m so in awe of that lady and so in awe of what her and her music means to so many people and I feel very very proud of her and this moment. Thank you for letting me be a part of this babe… you are such a star and I love you.'

Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.