Pinot noir hair is as delicious as it sounds (well, sort of). Think: deep tones of a delectable shiraz, grenache and mataro blend; aka my favourite bottle of 19 Crimes. It is 5 o'clock somewhere. But I digress, for today, if I'm not dreaming about lapping up the good stuff, I'm admiring Ashley Graham's freshly dyed locks that remind me of it. Small wins.
Taking to Instagram overnight, the model shared a selfie to her Story debuting said new hair colour. Now, admittedly, at first glance it may not seem as transformative as expected – in other words, she's still a darked hued girlie, verging on a brunette babe – but after taking a second look, in the natural light we can see the red undertones throughout Ashley's strands. Which we think are simply stunning.
However, don't just take my word for it; see for yourselves with the below screenshot:
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The subtle colour is a perfect nod to the festive season. Florals for spring? More like red for autumn/winter 2023. Ground-breaking!
So, if you're not quite as committed to the bold and vibrant candy cane red hair trend that we've seen a lot of as of late, why not ease yourself in and make like Ashley with a low-key pinot noir vibe?
Oh, and to complete the look, we recommend wearing your tresses down and styled with a side-sweeping millennial-inspired parting. That way you are sure to be runway-ready.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she’s an expert in recognising the season’s next big beauty look (before it ends up all over your social media feeds). You’ll usually find her putting TikTok’s recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it’s true). Find her also on LinkedIn.
![jodie turner smith new bob met gala new york, new york may 05: jodie turner smith attends the 2025 met gala celebrating superfine: tailoring black style at metropolitan museum of art on may 05, 2025 in new york city. (photo by dimitrios kambouris/getty images for the met museum/vogue)](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/gettyimages-2213610212-688772f19e73e.jpg?crop=0.500xw:0.750xh;0.257xw,0.0204xh&resize=360:* "Jodie Turner-Smith new bob The 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" - Arrivals")
