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These 'Viva Magenta' Beauty Products Perfectly Capture Pantone’s 2023 Colour Of The Year
Big. Pink. Energy.
Will we ever get enough of 2022's most lauded shade of the rainbow, hot pink? Answer - not if Pantone have anything to do with it. Channelling our love of the most joyful hue to hit our wardrobes and beauty routines (thanks in no small part to Valentino's bright pink monochromatic fantasy), Pantone have announced their Colour Of The Year - 'Viva Magenta'.
A red-toned punchy pink shade, 'Viva Magenta' is all the vibrancy, vivaciousness and vertiginous Valentino heels we want from fashion and beauty. We're calling it BPE - Big Pink Energy. Chosen for its optimistic and joyful aesthetic, Pantone's 2023 colour aims to encourage bold new strides in both the physical and digital worlds. 'We are creating a dynamic world that encourages experimentation, one that leverages the virtual within the physical realm and emboldens our strength and spirit to explore groundbreaking possibilities,' said Laurie Pressman, vice president of the Pantone Color Institute.
Luckily for beauty obsessives, magenta is also the ultimate colour for boosting any make-up, hair or nail look. Equal parts French renaissance romantic, 1980s disco, Brit pop punk and high end art house, a dash of hot pink added to any beauty look works whatever your aesthetic.
Celebrate Pantone's 'Viva Magenta' 2023 Colour Of The Year with our hot pink edit of beauty products below...
Shop 'Viva Magenta' Beauty
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