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Everything You Need To Know About AW20's Return To Splendour Beauty Trend
It's the golden age of Hollywood 2.0.
We can all agree that this year has been lacking a bit of glamour. However, beauty is here to make up for that. Backstage at AW20 shows, we saw a few familiar iconic Hollywood trends return in full force and we're so here for it.
This season, we're ditching the minimalist approach in favour of an update on 1930s Hollywood elegance. We're talking bouncy blowdries, larger than life lashes and a bold lip to match the red carpet.
We can all admit we didn't 'wake up like this' but putting in a bit more effort has given us a boost we all need during a time when getting dressed up to go out-out feels like a vague 2019 memory. Here's six ways to achieve that old Hollywood star quality via your beauty routine...
The Key
Take to the red carpet in a matching lip colour. The iconic beauty statement was spotted on the catwalks at Hermès and Givenchy this season, and on Hollywood greats at any point over the past 100 years.
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Chanel Les Chaînes d’Or de Chanel Rouge Allure Lipstick in Rouge D’Or - £35, is a universally flattering shade.
The Skin Basics
Achieving A-list skin means a glow like you’ve spent hours under a £200-an-hour facialist’s pummelling fingers.
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To cheat the look, start with a luminous-boosting serum: ELLE loves Honest Beauty Vitamin C Radiance Serum - £32 – a light bulb in a bottle that instantly adds a healthy shine to skin.
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If you’re planning to celebrate all night, your foundation needs to keep up. Clé de Peau Beauté Radiant Fluid Foundation Matte - £110, provides a velvet finish to keep an oily T-zone at bay, without dimming dewiness.
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Finish by tapping RMS Beauty Master Radiance Base in Deep - £28, along cheekbones for flashbulb-worthy shine.
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The Inspiration - Josephine Baker
Civil rights activist Baker was the first Black woman to play the lead in a major motion picture.
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Never seen without a full set of lashes, you can mimic her look with a triple coat of Marc Jacobs Beauty Velvet Noir Mascara (Holiday Edition) - £25.
The Ends
Our scalps should be as radiant as our skin, and nothing ruins a big, bouncy blow dry like unwanted flakiness.
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To treat the problem, gently massage Kevin Murphy Scalp.Spa Scrub - £30, into roots to eradicate any dryness
and unclog pores for a refreshed, hydrated head of hair.
The Nail Files
A strong, pillar-box-red is back on the agenda, as spotted at Oscar De La Renta.
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Pillbox Cosmetics Nail Polish in Ruby - £7.99, is the perfect hue. For added allure, keep your nail shape as elongated as possible.
The Fragrance
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If we could capture the excitement of just-popped champagne in a scent, it would smell something like Valentino Voce Viva - £76 for 50ml EDP. With uplifting notes of spicy ginger, zesty mandarin and golden gardenia, it’s a treat for the senses.
Charlotte Bitmead (she/her) is the Senior Beauty Writer at Cosmopolitan UK. She has over six years experience writing about beauty and has previously written for ELLE and The Sunday Times Style, covering everything from politics to sustainability to inclusivity within the beauty industry. When she’s not writing in-depth features, testing out the newest skincare fad or trying to decide what nail art to get, you can find her overspending in bookshops or shouting at Arsenal matches. Find her on LinkedIn
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