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4 Under-The-Radar Beauty Brands That Are All About Wellness
Four seriously chill brands from the Indie Beauty Expo.
Fact - our love for all things new beauty knows no bounds. Whether it's spending hours in the Instagram black hole discovering the latest vegan face mist, or trawling department stores for new pop-up counters (don't even get us started on the Duty Free limited editions), we're forever on the hunt for our next beauty splurge.
So when the Indie Beauty Expo came to town, we gave a not entirely dignified squeal of delight and hotfooted it down to Shoreditch.
Bringing the best in new beauty to one massive fair, the Indie Beauty Expo was hitting all our 2018 beauty goals: organic? Check. Cruelty-free? Check. Formulated to make us feel totally zen? Triple check.
From organic face oils to cleansers infused with quartz crystal (yup, it's a thing), these are the new wellness beauty brands you need to know about.
For The Crystal Lover - Awake Organics
We can all agree that crystals look seriously pretty but are they actually effective in skincare? Awake Organics definitely think so.
Organic, cruelty-free and totally sustainable (their packaging is made from recyclable glass in the UK and their water-free formulas conserve water by simply not using it), Awake Organics harness the skin-improving powers of crystals to make their Sea Quartz Crystal + Algae Cleanser.
Each pot contains 1 carat of artisan-milled, genuine clear quartz superfine powder aka just the right amount to infuse it with positive energy.
SHOP Awake Organics Sea Quartz Crystal + Algae Cleanser - £26.50
For The Yogi - Verdant Alchemy
Look past the Insta-worthy packaging (although that is really great) and you'll find that Verdant Alchemy are more than just a beauty trend.
Creating chemical and toxin free vegan products which are completely natural, Verdant Alchemy are committed to making healthy and safe products that are sustainably packaged. YAS to that.
Paraben, preservative, and sulphate free, not to mention the rest of the list of nasties left out, these are the soothing self-care products you can feel good about. Try their muscle soothing Yoga Om Recovery bath salts after an evening class, or go for the Breathe In bath and shower oil to transform your post-Bikram shower into a totally zen experience.
For The 360 Vegan - Alex Carro Skincare
Embracing the fact that there's no reason for skincare to be gendered, Alex Carro Skincare creates gender neutral, natural products designed to simplify your morning routine.
Housed in satisfyingly minimal black and white packaging, the 100% natural range goes against confusing eleven step processes with just five products. The best bit? Each cleanser, moisturiser, exfoliator or face oil is helpfully labelled with a number out of five to let you know when you should use it.
For The Bath Obsessive - Olverum
Founded by a bouji German couple back in 1931 when their go-to spa stopped supplying their favourite bath oil, Olverum combines ten natural essential oils for the botanical bath of your dreams.
Mixing Siberian fir needle, rosemary, geranium and eucalyptus, Olverum gives your bath that elusive spa-like scent that's a little savoury, a dash minty, but mainly seriously soothing.
Formulated to promote restorative sleep and boost your immune system, a few drops of this in your bath might just help to keep the SAD at bay.
George Driver was the former Senior Beauty Editor - Digital at ELLE UK.
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