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A Good Electric Toothbrush Is The Most Practical Cyber Monday Purchase You'll Make
Upgrade your dental routine for a snip of the price...

Nothing says 'I've got my life together' quite like a swanky new electric toothbrush. Yes, they might be an investment buy, but your teeth are worth it, and giving them a little TLC is a sure-fire way to feel fresher and healthier.
The best electric toothbrushes have been proven to sweep teeth and gums more effectively than manuals (while requiring a lot less effort on our part), giving you a much needed cleanse and a whiter smile.
If you're wondering where to begin, we're here to help – luckily, lots of our tried-and-tested toothbrushes are discounted in the Black Friday and Cyber Monday sales...
Electric Toothbrushes: The ELLE Top Five
- Oral-B iO9 Electric Toothbrush, Was £500, Now £198, Amazon
- Philips Sonicare DiamondClean Prestige 9900 Toothbrush, Was £549, Now £199, Amazon
- Oral-B iO10 Electric Toothbrush, Was £799, Now £299, Amazon
- Foreo ISSA 3 Electric Toothbrush, Was £96.90, Now £88.50, Amazon
- Ordo Sonic+ Electric Toothbrush, Was £59.99, Now £39.99, Amazon
Dentists recommend using a good electric toothbrush twice a day for two minutes in order to rid your mouth of plaque and bacteria build up, sounds pretty simple, right? But what makes it even more appealing is if it looks good on your bathroom shelf. Rid yourself of that bulky, clumsy model and upgrade to one of our top-rated, sleeker models below.
What should I look for when buying an electric toothbrush?
There are two types of electric toothbrush: oscillating and sonic. Oscillating toothbrushes rotate and pulse to dislodge plaque. Sonic toothbrushes have bristles that vibrate rapidly from side to side for an extra powerful clean, making them more expensive.
Many of the best electric toothbrushes have built-in pressure sensors that flash when you're brushing too vigorously. Some also have timers that buzz every 30 seconds to remind you to move to the next quadrant of your mouth. Look out for sensitive and deep-clean modes, too.
How we test electric toothbrushes
We're always ready and willing to get stuck in when it comes to rating the newest beauty launches, from soothing moisturising creams to decadent hair masks, the ELLE UK team thoroughly test out every product before recommending it. So, you can be sure if an electric toothbrush has made it into our edit, it's a firm favourite.
The best electric toothbrushes of 2024
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites


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