In a recent survey conducted by our publisher, Hearst, we reached out to 2,500 women to understand the state of play for female confidence in the UK right now.
The results were undeniably shocking. We found out that 87% of girls are growing up thinking the world will judge them on their looks, and only 4% of women in the UK feel beautiful. The research also uncovered the fact that 'mirror moments' are a ripe opportunity for negative self-talk, whether we're critiquing our hair, our faces or our bodies.
On the plus side, 22% of the women surveyed told us that getting their hair done is a tool they use to boost self-confidence, showing the true power of a good hair day. And it is from here that our Project Body Love partnership with Pantene was born.
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What is Project Body Love?
ELLE and Pantene are joining forces to change the way women think, feel and speak about themselves. Together, we commit to shifting the dial on self-confidence, encouraging positive mindset and putting an end to negative self-talk. Will you do the same?
Join our movement by taking the pledge below:
To help you carry out your pledge, our army of Project Body Love warriors have come up with a series of hair-related power mantras to encourage you to spread a little more self-love and embrace Pantene's #PowerOfHair messaging.
Tag @ELLEUK, #ProjectBodyLove and #PowerOfHair
