Listen, I know you’re being inundated with Black Friday and Cyber Monday deals right now, and I know you’ve probably already got your wish list (and second and third wish lists) full of beauty loot that you don’t really need but super want, but none of that matters right now. Because Kim Kardashian's KKW Beauty is launching its first-ever mascara this Friday, and you will absolutely want to be one of the first to try it out.
The mascara is being sold as part of a full collection set called the Glam Bible Smokey Volume 1 (though, don’t worry, you can also buy the mascara separately for $18 - £14), which includes a new six-shade eyeshadow palette, a brick-coloured blush, a gold highlighter, some false lashes, a black pencil liner, a peach lipliner, two peach-y lipsticks, a powder puff, a make-up sponge, a sharpener, and, of course, the very exciting mascara.
Though we know nothing about the formula itself (is it filled with fibers? Vitamin E? Pure magic?), you can tell by its thick, multi-bristled spoolie that this mascara is meant to give you majorly huge, voluminous lashes. Which, you know, is fitting for a Kardashian (or a Kardashian lover).
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Whether you do opt for the collection—which, heads up, will cost you $130 (£101)—or just the mascara alone, know that you’re one step closer to getting really, really excellent lashes. The Glam Bible officially launches this Friday, November 23, at 12 p.m. PST, just in time for your Black Friday shopping (hey, you’ll have your credit card out anyway), so make sure to set a calendar reminder to get yours before they sell out!
Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.
