Kim Kardashian West met the makeup artist who'd create her most iconic (and oft-copied) beauty looks, Mario Dedivanovic, 10 years ago during a photoshoot. To commemorate their longstanding friendship and partnership, the duo will be releasing their first-ever makeup collaboration under Kim's KKW Beauty line.
Kim and Mario teased the upcoming collaboration in multiple social media posts, detailing that the collection will include eyeshadows and lip products. The standout is a palette featuring both shimmer and matte shades.
There's a vibrant cobalt blue eyeshadow named Libra (Kim and Mario are both Libras), which Kim is seen wearing in the teasers. These shadows are notably the first non-neutral makeup shades to come out of KKW Beauty.
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The KKW x MARIO collection launches on April 5, on the duo's 10-year anniversary. You can sign up to be notified when the collection goes live on the KKW website because we're almost certain this collection will sell-out as quickly as her previous launches.
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
