The Launch: Fashion News to Know This August
Everything on tap for the dog days of summer.
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It’s time for the dog days of summer. In between weekend getaways, beach trips, and just about anything to cool you down (iced coffee, popsicles, you name it), browse the latest fashion launches to outfit you (and keep you sartorially informed) through it all. From Louis Vuitton’s new silk scarves to Ralph Lauren’s upcoming collection for the US Open, here’s what you need to know—and shop—in August.
Louis Vuitton Unveils Their Next Artist Collaboration
Who: Louis Vuitton
What: New artist collaboration
Where: Available August 30 online and in Louis Vuitton stores
Why: Louis Vuitton presents their latest collection of silk scarves in collaboration with five global artists. The LV Art Silk Squares collection features the works of eBoy, Icinori, Lorenzo Mattotti, Nicolas de Crécy, and Thomas Ott. All of the designs focus on florals, closely tied to LV’s iconic flower motif.
Ralph Lauren Ralph Lauren Reveals New Collection for the US Open
Who: Ralph Lauren
What: New US Open collection
Where: Online at ralphlauren.com and usopenshop.org
Why: In honor of its 19th year as the official outfitter of the US Open, Ralph Lauren has revealed its latest collection for this year’s tournament. The collection showcases both the energetic spirit of America’s most beloved tennis event along with its iconic host city, New York. The pieces feature iconic RL styles and silhouettes, from polo shirts to varsity jackets.
Who: Gap and Madhappy
What: New collaboration
Where: Online at gap.com, madhappy.com, and at select Gap and Madhappy stores
Why: On the heels of its viral DÔEN collab, Gap has enlisted L.A. brand Madhappy to collaborate on a limited-edition collection of 41 pieces that riff on its extensive archive. Take, for instance, this classic sweatshirt emblazoned with the “MAD” arch logo where “Gap” would usually be. A portion of proceeds will go toward the Madhappy Foundation, a mental health nonprofit.
Who: Still Here
What: New basics line, Still Here Colors
Where: Online at stillhere.nyc
Why: When you’re busy, stylish uniform dressing is key. Enter: Still Here’s new basics line, Still Here Colors. The collection of closet essentials from the cult-favorite New York denim brand consists of effortless, everyday pieces that blend seamlessly into your existing wardrobe. The first installment is The Shirt, a boxy tee that comes in Marigold, Grey, Brown, Blue, Black, White, Navy, and Red and pairs perfectly with your favorite denim. “The everyday uniform to me will always be just jeans and a T-shirt,” says creative director Sonia Mosseri in a press release. Amen to that.
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