Safe Word: Swarovski Marks 130 Years With Sparkling New Vienna Collection

By Madison Rexroat and Curated by Alexis WolfePublished: Sep 02, 2025 2:30 PM EDT

Courtesy of Swarovski

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Safe Word is a series highlighting the latest trends in the jewelry market, keeping you up-to-date on all things that sparkle and shine.

With the passing of Labor Day Weekend comes the unofficial start to fall, and with that, an exciting new season of jewelry news. First up, Swarovski unveils its Vienna Collection to celebrate 130 years of the brand and its iconic swan. For the rest of September, we’ve got you covered on all the jewelry news to know.

Swarovski Celebrates 130 Years With New Vienna Collection

Courtesy of Swarovski

After 130 years, Swarovski is letting its iconic swan take center stage with the new Vienna collection—an homage to the elegance, movement, and versatility of the brand’s feathered emblem. Designed by Global Creative Director Giovanna Engelbert, the line draws inspiration from Swarovski’s Austrian heritage while embracing the brand’s timeless modernity. With bold contrasts of dark ruthenium metalwork and radiant clear crystals, it brings a distinctive edge to classic design. From statement ear cuffs to refined necklaces, the full assortment is available now at select Swarovski stores.

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