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The Best Coco Chanel Quotes About Fashion, Love, and Success

The famed French designer was the queen of quips.

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fashion designer coco chanel 1883 1971 , c early 50's
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In the fashion industry, Gabrielle “Coco” Chanel is in a league all of her own. To wit: When Time magazine came out with its “100 Persons of the Century,” she was the sole fashion figure to make the list. She was a pioneering designer who simplified silhouettes down to their bare minimum, freeing women from corsetry and infusing menswear sensibilities into her patterns and fabric selections. She was first to use cotton jersey in womenswear, introduced the little black dress, and made bouclé jackets and skirts a style staple. Now, more than a century since she opened her maison, Chanel’s legacy continues to inspire.

Whether it’s for affirmation or quotes meant to empower and encourage women, Chanel has a wide range of words of wisdom that are used to push the new generations, in fashion, particularly forward. The industry matriarch’s quipped sayings can be applied to plethora of instances in life – making them just as relevant today as they were when she actually said them. Plus, the leader of the storied maison’s quotes weren’t without its fair share of bluntness, making them that much more relatable as time passes.

Indeed, her life—just as much as her work—has been the subject of books, films, television shows, and other forms of media. The company she kept, the path she took to garnering success, and the musings she imparted throughout her lifetime are still carefully examined by fashion fans. From fashion and beauty to love and wealth, we’ve rounded up the best quotes from one the most insightful women in history.


1

“A woman is closest to being naked when she is well dressed.”

coco chanel
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2

"Elegance is refusal."

coco chanel in paris, france in 1959
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3

"In order to be irreplaceable one must always be different."

coco chanel
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4

"I only drink Champagne on two occasions, when I am in love and when I am not."

gabrielle chanel and grand duke dmitri pavlovich of russia
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5

"Fashion changes, but style endures."

fashion designer coco chanel 1883 1971 , c early 50's
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6

"There are people who have money and people who are rich."

coco's departure
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7

"Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds."

miss coco chanel in her shop in paris, france in 1954
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8

"Simplicity is the keynote of all true elegance."

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9

"I don't do fashion. I am fashion."

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10

"The most courageous act is still to think for yourself. Aloud."

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11

"You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life."

coco chanel in paris, france in 1959
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12

"You live but once; you might as well be amusing."

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13

"Dress shabbily and they remember the dress; dress impeccably and they remember the woman."

coco chanel shows newly designed dress
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14

"Elegance does not consist in putting on a new dress."

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15

"Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity."

ina claire and coco chanel
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16

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

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17

"Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!"

pamela smith standing with coco chanel
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18

"A woman who cuts her hair is about to change her life."

great fashion icons   coco chanel
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19

"A woman can be overdressed but never over elegant."

portrait of katharine hepburn as coco chanel
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20

"Dress like you are going to meet your worst enemy today."

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fashion designer coco chanel 1883 1971 , c early 50's
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