New York, London, Milan, Paris, and now, Marseilles. It’s officially cruise season, and Chanel kicked things off by hosting its 2025 show in the southern French coastal city known for its eclectic mix of culture, art, and breezy seaside fashion. Friends of the brand made it to the Mediterranean outpost for a rooftop presentation on Le Corbusier’s Cité Radieuse, which inspired the colorful, easygoing collection, even against the backdrop of a cloudy sky. After attending her first Chanel show last fashion week, Madeline Argy documented her getting-ready process this go-around exclusively for ELLE.com, including doing her own makeup.
Madeline Argy Gets Ready for Her First Chanel Cruise Show
The social media star and podcast host hopped a plane to Marseilles—phone in hand.

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