Selena Gomez, the face of Louis Vuitton and Coach, is now expanding her fashion portfolio to athleisure. The singer announced on Instagram this afternoon that she is officially a Puma partner with a fiery shot of her in a Puma sports bra and leggings:
Her boyfriend, The Weeknd, liked and commented on it, of course:
He also posted an Insta story on it on his account:
Puma confirmed the news on its Instagram with another shot from Gomez's campaign, featuring the singer doing her best come-hither face in shorts, a tank, and sneakers:
“Being part of the PUMA family is very exciting for me,” Gomez said in a press release. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
The company also shared a cute behind-the-scenes video of Gomez from her first Puma shoot:
Paparazzi originally caught her shooting it not too long ago, on September 9:
Get those fashion deals, girl.
